Business
UP wins Salsify’s Digital Shelf Transformer Award
Ultimate Products plc has won Salsify's Digital Shelf Transformer Award, recognizing its significant productivity transformation through the use of Salsify's PIM software. This award highlights the company's successful automation of hundreds of lower-value tasks, saving approximately 9,000 working hours annually and enabling teams to focus on higher-value activities. This initiative is part of a broader £2 million investment by the Group in its new Oracle NetSuite ERP system, with the PIM software simplifying the implementation process. Disclaimer*
About this update from Ultimate Products Plc
[{"type":"text","content":"\n\n\n\n \n11 May 2026\n\nUltimate Products plc\n(\"Ultimate Products\", \"UP\" or \"the Group\")\n \nUltimate Products wins Salsify's Digital Shelf Transformer Award\n \nRecognition of UP's productivity transformation\n \nUltimate Products, the owner of a number of leading homeware brands including Salter (the UK's oldest houseware brand, est.1760) and Beldray (est.1872), is pleased to announce that it has been named as a winner of Salsify's Digital Shelf Transformer Award at the 2026 Digital Shelf Summit (DSS), held in Atlanta, USA.\n \nSalsify is the global leader in product information management (PIM), working with thousands of brands and retailers worldwide to manage product data such as technical specifications and digital marketing assets. Ultimate Products uses Salsify's PIM software to centralise, manage and enrich the extensive and complex data behind its range of over 2,500 products, ensuring accuracy and consistency across multiple channels and platforms.\n \nThe Digital Shelf Transformer Award recognises companies delivering genuine transformation, strong execution and measurable business impact through the Salsify platform. Ultimate Products was one of only four winners globally this year.\n \nUltimate Products' use of Salsify's PIM software sits alongside its wider investment in Robotic Process Automation and AI to drive productivity. This programme of continuous improvement has led to the automation of hundreds of lower-value tasks across the business, saving approximately 9,000 working hours annually, enabling teams to spend materially more time on higher-value work.\n \nCritically, the implementation of PIM software is the initial stage of an ongoing £2m investment by the Group as it transforms the way it works through the introduction of its new Enterprise Resource Planning (\"ERP\") system, Oracle NetSuite. By moving substantial quantities of data, processing and digital assets out of the ERP and into the PIM, the use of Salsify substantially simplifies the remaining implementation.\n \nCommenting on the award, Chris Dent, Ultimate Products' CFO and ERP Board Sponsor, said: \"We are delighted to be recognised by Salsify, particularly alongside a select group of global companies many times our size. This is a credit to the team, led by our Process Development Direc...