Business
Trading Update
Trading Update.
About this update from Ultimate Products Plc
[{"type":"text","content":"\n\n\n\n25 June 2025\n \n\nUltimate Products plc\n\"Ultimate Products\" or \"the Group\"\nTrading Update\nUltimate Products, the owner of a number of leading homeware brands including Salter (the UK's oldest houseware brand, est.1760) and Beldray (est.1872), announces the following trading update.\nDuring the four-month period from February to May 2025, unaudited Group revenues increased by 3% on the equivalent period in FY24. However, sales have been weighted towards lower margin product categories and sales channels, resulting in a level of gross margin similar to that achieved in H1. Adjusted EBITDA for the four-month period was therefore flat at £3.6m, despite a fall in freight rates. The Group has also been impacted by a lower rate of order intake by its retail customers, with over £4m of customer orders deferred from Q4 FY25 to Q1 FY26.\nAs a result, H2 revenues are now expected to be broadly flat vs H2 FY24, with FY25 revenue expected to be approximately 4% lower than last year. Accordingly, the Board expects adjusted EBITDA for FY25 to be around £12.5m (versus current consensus of £14.3m). Looking ahead to FY26, the current order book indicates a slow start to the year (currently down 7.5% vs this time last year). Given the current trading environment, the Board therefore believes it is prudent to expect FY26 revenue to be lower than FY25, at a level broadly in line with the current order book position.\nIn recent years the Group has delivered substantial improvements to its branding, product development and operational performance, including the deployment of robotic automation, AI and process change. The Group's focus now is on replicating those improvements within the sales function, with a number of initiatives underway which the Board is confident have the potential to deliver a significant improvement in the Group's financial performance.\nCommenting on the performance, Andrew Gossage, Chief Executive of Ultimate Products, said:\n\"This remains a hugely challenging trading environment given the wider macroeconomic uncertainty and weak consumer sentiment, and unfortunately our current performance reflects that. However, there are also a number of investments which we are making within our sales function to enhance its systems and processes and thus improve future performance. This is a clear priority for us, wi...