Business
Purchase of the Kleeneze Brand
Purchase of the Kleeneze Brand.
About this update from Ultimate Products Plc
[{"type":"text","content":"\n \nRNS Number : 3335R UP Global Sourcing Holdings PLC 14 June 2018 \n\n \n14 June 2018\nUP Global Sourcing Holdings plc\n\"Ultimate Products\" or the \"Group\"\nPURCHASE OF THE KLEENEZE BRAND\nUltimate Products, the owner, manager, designer and developer of an extensive range of value-focused consumer goods brands, is pleased to announce that it has purchased the intellectual property rights of Kleeneze Limited (\"Kleeneze\"), a leading cleaning, laundry and homewares brand. The purchase is not classified as a significant transaction under chapter 10 of the Listing Rules.\nThe transaction includes the trademarks, domain names, websites and social media accounts of Kleeneze, which are being sold to the Group for an undisclosed amount by FRP Advisory LLP, the administrators of Kleeneze. The transaction does not constitute the purchase of a legal entity, and does not include the physical assets, databases, stock, employees or independent distribution network. Over time the Group plans to relaunch the Kleeneze brand with a range of laundry and floorcare products for sale into retail and via online channels.\nFounded in 1923, Kleeneze is one of the longest-running home shopping companies in Britain. From its humble beginnings selling home-made brushes from a broom cupboard in Bristol, Kleeneze went on to grow in popularity and size to become one of Britain's best loved catalogue companies. It sells a range of Kleeneze-branded products across the cleaning, kitchen, home, outdoor, health & beauty, clothing, and Christmas categories. \nCommenting on the purchase, Simon Showman, Chief Executive of Ultimate Products, said:\n\"We are delighted to be adding such a well-established and highly regarded brand as Kleeneze to our portfolio of British brands. It has an outstanding heritage with a long-standing reputation for value and quality, and we look forward very much to relaunching it with a new and innovative laundry and floorcare range. \nThis deal is consistent with our track record of making opportunistic acquisitions of brands and then successfully relaunching them, the most notable example of which was the purchase of Beldray in 2009, which is now our best-performing brand.\"\n \nFor more information on Kleeneze, please visit https://www.kleeneze.co.uk/ \nFor more information on Ultimate Products, please con...