Business
Direct-to-Consumer Channel Update
Direct-to-Consumer Channel Update.
About this update from Ultimate Products Plc
[{"type":"text","content":"\n \n \n \n 22 June 2022\n \n \n \n \n \n \n \n UP Global Sourcing Holdings plc\n \n \n \n \n \n \n \n \n \n \"Ultimate Products\" or the \"Group\"\n \n \n \n \n \n \n \n \n \n DIRECT-TO-CONSUMER CHANNEL UPDATE\n \n \n \n \n \n \n \n Domain purchase and website refresh\n \n \n \n \n \n \n \n \n Ultimate Products, the owner of a number of leading homeware brands including Salter (the UK's oldest houseware brand, est.1760) and Beldray (est.1872), is pleased to announce that it has purchased the\n \n Salter.com\n \n domain name, which will now take the place of Salterhousewares.co.uk as the Salter brand's direct-to-consumer (\"DTC\") ecommerce channel. The Group expects that the new site, which is operated entirely by Ultimate Products employees, will benefit from being easier to remember, type and share, as well as ranking higher from an SEO perspective.\n \n \n \n \n \n Ultimate Products will also soon complete an overhaul of Beldray.com, the DTC channel of Beldray, the Group's laundry, floorcare, heating and cooling brand. The new website will be live in August and, as part of this planned improvement, has undergone wide-ranging design and user experience enhancements by the Group's website and design team. Ultimate Products operates DTC websites for all of its owned Premier Brands, and is pleased with the growing popularity of these channels which, supported by SEO optimisation and advertising, are seeing an increasing number of visitors.\n \n \n \n \n \n Online purchases account for 27%[1] of non-food retail sales in the UK, and are expected to reach nearly 50% by 2025[2]. However, online channels made up just 15.1% of Ultimate Products' overall revenue in FY21. Increasing the share of revenue derived from online channels therefore presents a clear growth opportunity for Ultimate Products, which expects such channels to account for 30% of overall revenue in the medium term. As well as owned DTC channels, the Group's online revenues also include sales generated on third-party multibrand platforms such as Amazon and eBay, which are the biggest contiributors to this segment.\n \n \n \n \n \n \n Commenting, Simon Showman, Chief Executive of Ultimate Products, said:\n \n \n \n \n \"Our Direct-to-Consumer channels are a lesser-known part of our business, but demonstrate the range...