Press release
Ulta Beauty Teams up with Beyoncé’s COWBOY CARTER TOUR to Deliver the Ultimate Concert-Ready Beauty Experience
Exclusive activations, curated looks by local influencers, and access to Beyoncé’s coveted hair and fragrance make Ulta Beauty the COWBOY CARTER TOUR beauty
About this update from Ulta Beauty, Inc.
[{"type":"text","content":"\nExclusive activations, curated looks by local influencers, and access to Beyoncé’s coveted hair and fragrance make Ulta Beauty the COWBOY CARTER TOUR beauty destination\n\n BOLINGBROOK, Ill.--(BUSINESS WIRE)--\nUlta Beauty, the nation’s largest beauty retailer, is proud to be the official beauty retail partner of Beyoncé’s COWBOY CARTER TOUR. Building off the success of its recent exclusive launch of Beyonce’s hair care line CÉCRED, the partnership brings fans an unforgettable summer of beauty, artistry, and self-expression through exclusive access to COWBOY CARTER TOUR-inspired beauty looks, curated product assortments, immersive experiences, and Beyoncé’s celebrated beauty brands, including an exciting brick-and-mortar retail debut of Beyonce’s highly coveted fragrance CÉ LUMIÈRE by Beyoncé Parfums, available for a limited time in select Ulta Beauty stores and on ulta.com.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250424588018/en/COWBOY CARTER TOUR\nAs the COWBOY CARTER TOUR sweeps across the country, Ulta Beauty will unveil seven special beauty looks inspired by each tour stop—reimagined in collaboration with local hero influencers and brought to life in stores, online, and across social media.\n\n“Ulta Beauty sits at the intersection of beauty, culture, and self-expression—and this summer, there’s no bigger cultural force than Beyoncé’s COWBOY CARTER TOUR,” said Kelly Mahoney, Chief Marketing Officer, Ulta Beauty. “From makeup and skincare to hair and fragrance, beauty is how fans show up for the moment, and we’re proud to be their destination for turning inspiration into expression. Whether you’re headed to a show or channeling the tour’s energy at home, Ulta Beauty is where the COWBOY CARTER TOUR experience comes to life.”\n\nThere are many ways to experience the COWBOY CARTER TOUR with Ulta Beauty, including:\n\n\nCity-Inspired Looks: Starting April 28, Ulta Beauty will unveil the first of seven special beauty looks, each inspired by a COWBOY CARTER TOUR city and reimagined in collaboration with local beauty influencers. Cities include: Los Angeles, CA; Chicago, IL; East Rutherford, NJ; Houston, TX; Washington, D.C.; Atlanta, GA; and Las Vegas, NV.\n\n\nCOWBOY CARTER TOUR-Inspired Beauty Collection: A curated assortment of makeup, skincare, and CÉCRED h...