Press release
Ulta Beauty Launches UB Marketplace, Expanding Choice and Discovery Across Beauty and Wellness
Curated third-party platform is now live featuring 100 innovative new brands and more to come BOLINGBROOK, Ill.--(BUSINESS WIRE)-- Ulta Beauty (NASDAQ: ULTA)
About this update from Ulta Beauty, Inc.
[{"type":"text","content":"\nCurated third-party platform is now live featuring 100 innovative new brands and more to come\n\n\n BOLINGBROOK, Ill.--(BUSINESS WIRE)--\nUlta Beauty (NASDAQ: ULTA) today announced that UB Marketplace – a thoughtfully curated marketplace dedicated to beauty and wellness – is now live on ulta.com and the Ulta Beauty app. As a key element of the company’s Ulta Beauty Unleashed strategy to scale new businesses, UB Marketplace marks a bold evolution in how Ulta Beauty serves, inspires and connects with beauty enthusiasts.\n\n\nUB Marketplace – powered by Mirakl, a leader in enterprise marketplace technology – expands Ulta Beauty’s e-commerce presence and offers guests a broader, complementary assortment across beauty, wellness and adjacent lifestyle categories. UB Marketplace is integrated into the Ulta Beauty shopping experience on ulta.com and the Ulta Beauty app to deliver a seamless guest experience, with unified search, cart and checkout, Ulta Beauty Rewards on eligible purchases, and convenient in-store returns for UB Marketplace items. The platform is only open, by invitation, to brands and not third-party sellers to ensure guests receive the exceptional product quality and experience they expect from Ulta Beauty.\n\n\n“UB Marketplace allows us to deliver more newness, faster entry into emerging subcategories and trends, and deeper category authority – while keeping the guest experience unmistakably Ulta Beauty,” said Lauren Brindley, chief merchandising and digital officer at Ulta Beauty. “This thoughtfully curated model scales discovery and brand building for our partners, and ensures guests enjoy the same benefits they love – Ulta Beauty Rewards, easy returns and a unified, trusted shopping experience.”\n\n\nNew Brands Available Today through UB Marketplace\n\n\nAt launch, guests will discover a curated selection of notable brands and product lines across emerging and established categories such as Wellness, Grooming & Personal Care; Luxury; Pro Tools and Tech Innovations; and Global Beauty. Shoppers can now explore more than 100 new brands on the platform – and growing – including the plant-powered nail care of Manucurist, luxury home fragrances from Apotheke, grooming essentials from ATWATER and Oars + Alps, the lash and brow innovations of Babe Lash, French skincare favorites Nuxe and A313, clean and nourishing beauty...