Press release
Ulta Beauty Launches The Joy Project to Ignite a Movement for the Next Generation
In partnership with Mel Robbins, Ulta Beauty is on a mission to spread joy and meaningfully shape how we all see beauty BOLINGBROOK, Ill.--(BUSINESS WIRE)--
About this update from Ulta Beauty, Inc.
[{"type":"text","content":"\nIn partnership with Mel Robbins, Ulta Beauty is on a mission to spread joy and meaningfully shape how we all see beauty\n\n\n BOLINGBROOK, Ill.--(BUSINESS WIRE)--\nUlta Beauty, the nation’s largest beauty retailer, today announced the launch of The Joy Project, a long-term initiative created to help beauty enthusiasts and consumers at large find, embrace and experience joy. In partnership with best-selling author, motivational speaker, and award-winning podcast host Mel Robbins, Ulta Beauty is on a critical mission to combat what research found to be the number one obstacle to experiencing joy, our inner critic. Through The Joy Study, third-party research commissioned by Ulta Beauty, the retailer aims to spark a national conversation about the barriers to joy we all face and how to overcome them. Starting with a bespoke associate training curriculum, crafted by Robbins, to positively transform the way Ulta Beauty’s 53,000 associates think about themselves and ultimately empower guests to do the same.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230925298587/en/Mel Robbins and Ulta Beauty associates gear up for The Joy Project (Photo: Business Wire)\n“At Ulta Beauty, we strive every day to use the power of beauty to bring to life the possibilities that lie within each of us, and joy is a feeling we want everyone to experience when walking through our stores,” said Michelle Crossan-Matos, chief marketing officer, Ulta Beauty. “The reality is, there’s a joy deficit in our country, which if left untreated, will only continue to hold people back from living the lives they’ve always wanted. As industry leaders, who care deeply about how people experience beauty and show up in the world, we believe it’s our responsibility to help change this. By taking an inside out approach, in helping our associates unlock their own barriers to joy, and using our platforms to positively influence the communities we serve, we know we can ignite a movement that will help people everywhere live more authentic, and joyful lives.”\n\n\nUlta Beauty has always championed authentic self-expression and through its purpose-driven work is redefining how the world sees beauty. The Joy Project is a continuation of these long-term efforts and builds on its commitment to make beauty a force for go...