Press release
Ulta Beauty Launches New Online Community Platform and Wellness Initiatives to Celebrate World Mental Health Day
BOLINGBROOK, Ill.--(BUSINESS WIRE)-- Ulta Beauty, the nation’s largest beauty retailer, is proud to announce the launch of its new digital platform, Ulta
About this update from Ulta Beauty, Inc.
[{"type":"text","content":" BOLINGBROOK, Ill.--(BUSINESS WIRE)--\nUlta Beauty, the nation’s largest beauty retailer, is proud to announce the launch of its new digital platform, Ulta Beauty Community, alongside two innovative wellness initiatives expanding on the company’s brand equity platform, The Joy Project: The Joy Hub, a vibrant space delivering feel-good content from the Ulta Beauty Joy Council, and The Joy Of…, a new podcast exploring the intersection of beauty and joy. These exciting initiatives underscore the retailer’s ongoing commitment to making beauty and joy more accessible for all, while fostering an inspiring destination for connection, self-care, and holistic well-being.\n\nUlta Beauty has always believed in the transformative power of beauty to bring to life the possibilities that lie within everyone. Now, with the introduction of these groundbreaking initiatives, the company is building upon its mission to embrace the critical connection between beauty, wellness, and joy, while highlighting the important role community plays in nurturing mental and emotional well-being.\n\n“At Ulta Beauty, we believe in the power of community, and we are proud to be a place where everyone can explore and celebrate the world of beauty together,” said Michelle Crossan-Matos, chief marketing officer at Ulta Beauty. “As beauty and mental health are deeply connected, we’re launching these initiatives on World Mental Health Day, to inspire people to think about beauty as a holistic experience that nurtures both the mind and body—and community as a forum for finding and sharing joy in their everyday lives.”\n\nOn October 10, in celebration of World Mental Health Day, Ulta Beauty Community, The Joy Hub and The Joy of... podcast will officially debut on ulta.com, welcoming all to join.\n\n\nUlta Beauty Community is an inclusive digital space allowing beauty enthusiasts to share personal stories, beauty routines, and self-care tips, while gaining access to expert advice and exclusive content from industry leaders. With four groups – Makeup is Magic, Skincare>Everything, Love is in the Hair and Haul Yeah! – Community members can post content, upload photos, and share in the joy of beauty discovery.\n\n\n\nThe Joy Hub, sitting at the heart of Ulta Beauty’s community efforts, is a dedicated section on ulta.com that will house expert commentary and content from The ...