Press release
Ulta Beauty Launches Beauty&, Celebrating Beauty as a Force for Good
Leading retailer empowers all to own beauty on their terms via creative content, podcast debut, mental health support and cultural influencers such as Meena
About this update from Ulta Beauty, Inc.
[{"type":"text","content":"\nLeading retailer empowers all to own beauty on their terms via creative content, podcast debut, mental health support and cultural influencers such as Meena Harris\n\n BOLINGBROOK, Ill.--(BUSINESS WIRE)--\nUlta Beauty, the nation’s largest beauty retailer, today revealed Beauty&, a 360-campaign designed to move the industry forward, widen the lens of beauty and inspire all to reclaim beauty on their own terms. Rooted in insights from cultural leaders and beauty enthusiasts, the campaign spans compelling creative, the brand’s first-ever podcast, a limited edition t-shirt collection and in effort to celebrate how beauty is more than skin-deep, a $200,000 donation to the Jed Foundation, a national non-profit supporting the mental health of teens and young adults.\n\n“As an industry leader, we believe we have a responsibility to drive progress rooted in positivity, inclusivity and celebration,” said Karla Davis, vice president, marketing, Ulta Beauty. “Beauty& was born from the insight that the duality of confidence and insecurity in the beauty industry has existed for far too long, and when we focus our energy on the good, beauty can and does deliver. Our comprehensive campaign reflects many ways to celebrate individuality, resilience, strength, and above all else, the beautiful possibilities that live within each of us.”\n\nBringing the Campaign to Life\n\nTo celebrate and elevate the Beauty& mission, a limited-edition t-shirt collection made from recycled materials launches today. Ulta Beauty partnered with three incredible designers: Founder & CEO of Phenomenal Media and New York Times bestselling author, Meena Harris; famed New York-based artist Timothy Goodman; and celebrated Chicago-based artist and muralist Emmy Star Brown. Each embraced the campaign message to create a unique t-shirt design for beauty enthusiasts. The three designs can be found for purchase while supplies last on ulta.com as of today for $25.\n\nBeauty’s powerful impact on self-esteem, self-care and self-expression comes to life internally and externally. Recognizing the importance that lies at the intersection of beauty and self, Ulta Beauty’s donation to the Jed Foundation is intended to help the leading nonprofit provide teens and young adults with skills and support to manage emotional health, cope with challenges, and support themselves and others in...