Press release
Ulta Beauty to Enter the UAE at Mall of the Emirates as Expansion in the Middle East Continues in Partnership With Alshaya Group
BOLINGBROOK, Ill.--(BUSINESS WIRE)-- Ulta Beauty, the largest specialty beauty retailer in the United States, is set to make its debut in the United Arab
About this update from Ulta Beauty, Inc.
[{"type":"text","content":" BOLINGBROOK, Ill.--(BUSINESS WIRE)--\nUlta Beauty, the largest specialty beauty retailer in the United States, is set to make its debut in the United Arab Emirates with the opening of its store in Mall of the Emirates on January 29, 2026 in partnership with Alshaya Group, one of the world’s leading international retail franchise operators. Marking a major milestone in Ulta Beauty’s global expansion building on from the first store opening in Kuwait on November 7, 2025, the Mall of the Emirates opening will be closely followed by new Ulta Beauty stores in Dubai Mall and Red Sea Mall in Jeddah.\n\n\nThe Mall of the Emirates opening introduces Ulta Beauty’s distinctive, all-inclusive beauty destination to the UAE, offering makeup, skin care, hair care and fragrance – from prestige to mass and emerging brands – as well as in-store makeup, skin, brow, and nail services delivered by category experts all under one roof. The curated assortment features several new and exclusive beloved US brands, such as Ulta Beauty Collection, Ôrəbella, Morphe, Polite Society, LolaVie, Sacheu, Better World Fragrance House, and Snif, along with global favourites such as Peter Thomas Roth and RMS and new, emerging local brands.\n\n\nTo mark its debut in the UAE, Ulta Beauty will roll out a dynamic programme of pre‑launch and launch‑week events at Mall of the Emirates, spotlighting regional founders of homegrown beauty brands through daily events, live demonstrations, and in‑store appearances. The celebrations will open with a special appearance by acclaimed actress and founder of Nadine Njeim Beauty, Nadine Njeim, who will be at Ulta Beauty in Mall of the Emirates on January 29.\n\n\nFrom January 30 to February 7, the festivities will continue with a series of in-store events, featuring product demos, giveaways, and founder appearances. Participating regional entrepreneurs include celebrated singer Balqees Fathi, founder of Bex Beauty; Sara AlRashed of Asteri; Noha Nabil Beauty; Bassam Fattouh Cosmetics; Vimi Joshi Beauty and Mina Al Sheikhly.\n\n\nJohn Hadden, Chief Executive Officer at Alshaya Group, said: “We are incredibly proud to partner with Ulta Beauty as we bring the brand’s first store to the UAE. This launch at Mall of the Emirates is a significant milestone for our beauty portfolio and reflects our continued focus on delivering outstanding r...