Ulta Beauty, DC Studios and Warner Bros. Pictures Launch Exclusive Supergirl Partnership, Bridging Beauty & Culture

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[{"type":"text","content":"\nUlta Beauty (NASDAQ: ULTA) today announced an exclusive partnership with DC Studios’ highly anticipated feature film, Supergirl, coming to theaters on June 26 from Warner Bros. Pictures. The summer-long integrated campaign features actress Milly Alcock, starring in the dual role of Supergirl/Kara Zor-El, and celebrates the film's central message of self-discovery and personal empowerment.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260527493636/en/AB+DM Studio\n“Our partnership with Supergirl connects Ulta Beauty to one of this year's biggest cultural moments, while empowering our guests to express themselves boldly through beauty,” said Kelly Mahoney, Chief Marketing Officer of Ulta Beauty. “This summer, we're showing up in-store, on-screen, and through in-person events in a way that's unmistakably Ulta Beauty – bringing together brands across our unparalleled assortment to inspire our guests to create their own version of Krypton’s rebel girl beauty.”\n\n\nThe partnership includes a custom promotional campaign spot running on social media, streaming, linear TV, and cinema this summer, along with immersive in-store experiences at select Ulta Beauty retail stores, and an exclusive digital buying guide featuring a bold lineup of products, including a multi-branded beauty collection centered around three signature beauty looks inspired by Supergirl's journey.\n\n\n\"Supergirl’s story is all about rewriting the rules, discovering who you are, and owning it unapologetically. I love that Ulta Beauty gives everyone the freedom to experiment, embrace their most authentic self, and unleash their inner rebel,” said Milly Alcock. “I’m so excited to team up for this campaign because I hope we can empower everyone everywhere to rock their look and find their power all summer long.”\n\n\nDiscovering the Superpowers of Beauty\nCustomers can now discover and shop three Supergirl-inspired beauty looks – Power Glam, Grunge Romance, and Iconic Shimmer – through an interactive digital buying guide on Ulta.com featuring Ulta Beauty Collection and brand collaborations from Joico, OPI, and Sol de Janeiro. Beauty enthusiasts will also be able to purchase limited-edition animated Supergirl x Ulta Beauty digital gift cards, exclusively at Ulta.com, while supplies last.\n\n\nReaching S...

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