Press release
Ulta Beauty Announces 2025 MUSE Accelerator Cohort
BOLINGBROOK, Ill.--(BUSINESS WIRE)-- Ulta Beauty, the nation’s largest beauty retailer, today announced the eight brand founders that will participate in the
About this update from Ulta Beauty, Inc.
[{"type":"text","content":" BOLINGBROOK, Ill.--(BUSINESS WIRE)--\nUlta Beauty, the nation’s largest beauty retailer, today announced the eight brand founders that will participate in the 2025 MUSE Accelerator program. Starting September 8, these early-stage brands spanning cosmetics, skincare, haircare and wellness, will kick-off an enriching 10-week journey that includes a robust curriculum, mentorship and funding to fuel growth and prepare for retail distribution.\n\n\nLaunched in 2022, the MUSE Accelerator supports Ulta Beauty’s ongoing efforts to magnify, uplift, support and empower underrepresented voices in the industry while curating an inclusive assortment that represents All Things Beauty, All In One Place® for beauty enthusiasts. Over just a few years, the program has become a proven incubator, thoughtfully identifying and nurturing founders with strong vision, efficacious products and scalable potential.\n\n\nUlta Beauty has launched four standout brands from the MUSE Accelerator into retail distribution – Pound Cake, Octavia Morgan Los Angeles, and most recently Scarlet by RedDrop and Ocoa. With more than 500 applications in 2025 alone, the program is more competitive than ever, underscoring its impact as a meaningful pipeline for the next generation of beauty brands.\n\n\n“The beauty of the MUSE Accelerator is that it creates a lasting foundation and pathways for early-stage founders to thrive,” said Jessica Phillips, vice president of merchandising, Ulta Beauty. “By nurturing new brands and expanding access to funding and mentorship, we believe we can build a more inclusive beauty community.”\n\n\nMeet the 2025 MUSE Accelerator Cohort:\n\n\n\nCarolina Lopez, BEJOU – A sensitive skin and hyperpigmentation skincare brand, rooted in Latin American botanicals. The brand’s science backed, fragrance-free and neurocosmetic formulas are made to calm, brighten, and protect while being safe for even the most sensitive skin.\n\n\n\nAlanna Tran, BiotechBeauty – Redefining clean makeup with clinically validated, biotech-powered formulas that go beyond coverage to actively support and improve skin health in as little as 14 days. BiotechBeauty combines high-performance color with science-backed skincare actives to create makeup that’s as good for your skin as it looks.\n\n\n\nYrenes Martínez, Ginger Milk Natural Care – A Latina-founded hair care brand insp...