Press release
Ulta Beauty Advances International Growth Strategy with Debut in Mexico
The largest specialty beauty retailer in the U.S. brings beloved brands to Mexico for the first time BOLINGBROOK, Ill. & MEXICO CITY--(BUSINESS WIRE)-- Ulta
About this update from Ulta Beauty, Inc.
[{"type":"text","content":"\nThe largest specialty beauty retailer in the U.S. brings beloved brands to Mexico for the first time\n\n\n BOLINGBROOK, Ill. & MEXICO CITY--(BUSINESS WIRE)--\nUlta Beauty (NASDAQ: ULTA), the largest beauty retailer in the U.S., today announced the official opening of its first stores in Mexico, marking the brand’s brick-and-mortar international debut and an exciting milestone in Ulta Beauty’s growth strategy. In partnership with Axo®, Ulta Beauty brings its unique retail experience of All Things Beauty. All in One Place® to a new market, introducing Mexican beauty enthusiasts to a thoughtfully curated selection of exclusive brands, fan-favorite products and new discoveries across makeup, skincare, haircare, fragrance and wellness.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250904776849/en/Ulta Beauty Antara Fashion Hall in Mexico City\nUlta Beauty’s first store in Mexico opened on August 21 at Antara Fashion Hall in Mexico City, followed by Galerías Metepec on August 30, with further openings scheduled to debut across the region throughout the year. To commemorate this milestone, Ulta Beauty will host a private grand opening celebration on September 18, 2025, at its Antara store, allowing beauty lovers and VIP guests to experience the brand’s signature mix of exclusive products, immersive experiences and beautiful possibilities.\n\n\n“Entering Mexico represents a bold and exciting step for Ulta Beauty as we bring our unparalleled assortment and inclusive shopping experience to beauty lovers in this significant international market,” said Kecia Steelman, President and CEO of Ulta Beauty. “We’re thrilled to partner with Axo to share the brands and services our guests already know and love, while also celebrating and tailoring our offering to the vibrant beauty community in Mexico.”\n\n\nThe expansion marks a pivotal time for Ulta Beauty brands with global aspirations. For the first time, 35 beloved beauty brands will be available to shop in Mexico – including Ulta Beauty exclusives Isima by Shakira, Peach & Lily, Orebella, Ulta Beauty Collection and fan favorites like Morphe, Bubble, about-face, Ouai, Half Magic and Kitsch – alongside offerings from local Mexican beauty brands including AHAL, AloeVida, Bailando Juntos by Yuya, Sarelly Creativo Lab by Anna Sarel...