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The INKEY List Announces Launch into Ulta Beauty
The INKEY List, the global skincare brand that has transformed the category with its innovative and efficacious ingredient-led formulas, announced today that the brand will be launching into all Ulta Beauty stores and Ulta.com on July 13, 2025, marking a significant milestone in the brand's growth.
About this update from Ulta Beauty, Inc.
[{"type":"text","content":"The 'NO BS' skincare brand offering innovative, yet affordable, knowledge-driven solutions, levels up its US retail footprint with nationwide rollout at Ulta Beauty","length":177,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, July 8, 2025 /PRNewswire/ -- The INKEY List, the global skincare brand that has transformed the category with its innovative and efficacious ingredient-led formulas, announced today that the brand will be launching into all Ulta Beauty stores and Ulta.com on July 13, 2025, marking a significant milestone in the brand's growth.","length":342,"tagName":"p"},{"type":"image","alt":"INKEY launches at Ulta Beauty on July 13","displaySize":"","headline":null,"caption":"INKEY launches at Ulta Beauty on July 13","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":400,"url":"https://media.zenfs.com/en/prnewswire.com/a44ded84031fc9ed4b5437cda71a5964"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/WrlDUSMUuDKQi5ABnyHcLA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTcwNTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/a44ded84031fc9ed4b5437cda71a5964","width":400,"height":400}},"href":"https://mma.prnewswire.com/media/2725936/INKEY_Ulta_Omega_Launch.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Based in the U.K. and co-founded in 2018 by Colette Laxton and Mark Curry, INKEY's portfolio of skincare has quickly reached cult status in the US, garnering six consecutive Allure Best of Beauty Award wins since launch for heroes including their $10 Hyaluronic Acid Serum. Optimizing their tech-led, data-driven tools including the pioneering Skin Quiz and AI Acne Analyzer, the brand has far surpassed 10 million unique consumer interactions and sold over 87 million products globally, all while innovating at a remarkable rate based on their own real-time community insights.","length":592,"tagName":"p"},{"type":"text","content":""When we created the brand, we set out to democratize skincare by way of education, efficacy, price, and accessibility," notes INKEY CEO/co-founder, Mark Curry. "Partnering with Ulta Beauty, a pillar within the beauty landscape, brings us significantly closer to that goal in the US. We couldn't be more thrilled to finally bring INKEY to the Ulta Beauty guest and fuel our brand propositio...