Style
Moroccanoil® Launches in Ulta Beauty, Reaching More Beauty Consumers Nationwide and Reaffirming the Brand's Salon Roots
Moroccanoil is proud to announce its expansion into Ulta Beauty, the nation's largest beauty retailer. This milestone marks a significant moment in the brand's journey as it continues to grow its multi-category consumer presence while honoring its stylist-first legacy.
About this update from Ulta Beauty, Inc.
[{"type":"text","content":"NEW YORK, Aug. 25, 2025 /PRNewswire/ -- Moroccanoil is proud to announce its expansion into Ulta Beauty, the nation's largest beauty retailer. This milestone marks a significant moment in the brand's journey as it continues to grow its multi-category consumer presence while honoring its stylist-first legacy.","length":322,"tagName":"p"},{"type":"image","alt":"Moroccanoil Model Campaign Image","displaySize":"","headline":null,"caption":"Moroccanoil Model Campaign Image","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":281,"url":"https://media.zenfs.com/en/prnewswire.com/03cc795f75338fdcd0e6eec399c6a8fb"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/oHGcnkpV_tKCnSWB6ZzLIQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ5NTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/03cc795f75338fdcd0e6eec399c6a8fb","width":400,"height":281}},"href":"https://mma.prnewswire.com/media/2753673/Moroccanoil_2025_Brand_Campaign_Model_Duo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Beginning August 24, Moroccanoil will begin launching their full assortment of haircare, body care, and fine fragrance in select Ulta Beauty stores nationwide and on Ulta.com, with some of the brand's bestsellers available to shop in all locations. As the global leader in argan oil-infused beauty, the brand's luxurious, Mediterranean-inspired, multi-category lineup will now be available to even more beauty enthusiasts across the U.S.","length":445,"tagName":"p"},{"type":"text","content":""Moroccanoil's expansion into Ulta Beauty marks a powerful next step for the brand," said Carmen Tal, Co-founder of Moroccanoil. "Ulta Beauty shares our values of innovation, inclusivity, and deep commitment to the stylist community, so it was clear they would be a great partner for us. We're excited to meet the Ulta Beauty guest and support Moroccanoil's legacy of being a stylist-first brand by creating new opportunities to champion and inspire Ulta Beauty's professional stylists."","length":523,"tagName":"p"},{"type":"text","content":"As a brand trusted by professionals, Moroccanoil's presence at Ulta Beauty creates a valuable opportunity to engage with the leading retailer's comprehensive network of over 7,000 in-store stylists. Through education, in-store activa...