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K-Beauty World Expands Assortment on Ulta Beauty Marketplace With 17 Viral Korean Beauty Brands
K-Beauty World, the curated retail concept created by Landing International in partnership with Ulta Beauty, is expanding its presence on Ulta Beauty Marketplace with 17 must-have Korean beauty brands. Ulta Beauty guests will now have quicker, more direct access to Seoul's latest K-beauty innovations before they hit traditional retail shelves.
About this update from Ulta Beauty, Inc.
[{"type":"text","content":"LOS ANGELES, March 19, 2026 /PRNewswire/ -- K-Beauty World, the curated retail concept created by Landing International in partnership with Ulta Beauty, is expanding its presence on Ulta Beauty Marketplace with 17 must-have Korean beauty brands. Ulta Beauty guests will now have quicker, more direct access to Seoul's latest K-beauty innovations before they hit traditional retail shelves.","length":393,"tagName":"p"},{"type":"image","alt":"K-Beauty World","displaySize":"","headline":null,"caption":"K-Beauty World","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":75,"url":"https://media.zenfs.com/en/prnewswire.com/e9f9b0f5ba659fcebd5443686f9d01e2"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/uj_XK6h8xVXfkm5DhF9IMw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTEzMg--/https://media.zenfs.com/en/prnewswire.com/e9f9b0f5ba659fcebd5443686f9d01e2","width":400,"height":75}},"href":"https://mma.prnewswire.com/media/2938000/K_Beauty_World__Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Through Ulta Beauty Marketplace, viral Korean beauty products can now reach U.S. consumers at record speed. While in-store launches typically take at least nine months, K-Beauty World brands will debut on the retailer's recently launched marketplace in as little as nine weeks. This unparalleled rate allows Ulta Beauty to deliver the newest products and ingredients trending worldwide through social media straight to U.S. beauty enthusiasts faster than ever before.","length":471,"tagName":"p"},{"type":"text","content":"The K-Beauty World lineup on Ulta Beauty Marketplace features 12 highly sought-after brands — Cosnori, Vidivici, Yadah, Menokin, Luvum, Hair+, Ilso, Hwarang, Truezyme, 8grow, Bewants, and Dryope — with five additional brands, including P.Calm, Plu, Teabless, ChungMiJung, and OddType, set to join the platform by May.","length":317,"tagName":"p"},{"type":"text","content":"This curated selection spans across categories, with nine focused on skin care, five on hair care, two on body care, and one in color cosmetics, offering U.S. shoppers a full spectrum of Seoul's most exciting beauty products.","length":229,"tagName":"p"},{"type":"text","content":"One of K-Beauty World on Ulta Beauty Marketplace's breakout success stories is Dr. Melaxin. The brand has consistently ranked as...