Business
It's a 10 Haircare Appoints Ulta Beauty Veteran Ashley Schauer as Vice President of Sales & Marketing to Accelerate Retail & Professional Distribution Growth
It's a 10® Haircare, the award-winning, cult-favorite professional haircare brand beloved by salon professionals and consumers worldwide, proudly announces the appointment of Ashley Schauer as Vice President of Sales and Marketing. In this role, Schauer will run point for all key retail and distribution accounts across It's a 10 Enterprises, which includes It's a 10® Haircare, Be a 10 Cosmetics, EX10SIONS, F.A.S.T. Haircare, CLOUD Haircare, and Rewind It 10.
About this update from Ulta Beauty, Inc.
[{"type":"text","content":"MIAMI, Aug. 20, 2025 /PRNewswire/ -- It's a 10® Haircare, the award-winning, cult-favorite professional haircare brand beloved by salon professionals and consumers worldwide, proudly announces the appointment of Ashley Schauer as Vice President of Sales and Marketing. In this role, Schauer will run point for all key retail and distribution accounts across It's a 10 Enterprises, which includes It's a 10® Haircare, Be a 10 Cosmetics, EX10SIONS, F.A.S.T. Haircare, CLOUD Haircare, and Rewind It 10.","length":516,"tagName":"p"},{"type":"image","alt":"It’s a 10 Haircare Appoints Ulta Beauty Veteran Ashley Schauer as Vice President of Sales & Marketing to Accelerate Retail & Professional Distribution Growth","displaySize":"","headline":null,"caption":"It’s a 10 Haircare Appoints Ulta Beauty Veteran Ashley Schauer as Vice President of Sales & Marketing to Accelerate Retail & Professional Distribution Growth","className":"","disableSlideshowImg":false,"size":{"original":{"width":356,"height":400,"url":"https://media.zenfs.com/en/prnewswire.com/b17ffcce0bbb4ccdfdc2b0b0a27c2351"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/RLsIs_GC1l5GmOiE113iQg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTc5MjtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/b17ffcce0bbb4ccdfdc2b0b0a27c2351","width":356,"height":400}},"href":"https://mma.prnewswire.com/media/2754022/It_s_A_10_Haircare__Appoints_Ulta_Beauty_Veteran_Ashley_Schauer_as_Vice_President.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"With more than 15 years of merchandising and planning experience, Schauer has built her career leading high-impact strategies across top beauty and retail organizations. Most recently, she served as Senior Merchant of Prestige Cosmetics at Ulta Beauty, where she oversaw major assortments and led record-breaking marquee promotional events for the retailer. She previously held leadership roles at Lululemon Athletica and Sears Holdings Corporation, and across all positions has been recognized for blending data-driven insights with consumer trends to deliver growth while building lasting partnerships with both global beauty houses and founder-led brands.","length":658,"tagName":"p"},{"type":"text","content":"This appointment reflects Founder & CEO Carolyn Aronson's commitment to strengthening the brand...