Press release
Conscious Beauty at Ulta Beauty™ Reinforces Commitment to Sustainability, Transparency
Ulta Beauty Establishes Five Beauty Pillars, Sets Sustainable Packaging Goals BOLINGBROOK, Ill.--(BUSINESS WIRE)-- Ulta Beauty, the nation’s largest beauty
About this update from Ulta Beauty, Inc.
[{"type":"text","content":"\nUlta Beauty Establishes Five Beauty Pillars, Sets Sustainable Packaging Goals \n\n BOLINGBROOK, Ill.--(BUSINESS WIRE)--\nUlta Beauty, the nation’s largest beauty retailer, today announced the launch of Conscious Beauty at Ulta Beauty™, a holistic initiative to provide guests greater choices and transparency. With strategic partners in place, the program will debut this fall and will certify brands under five, key pillars -- Clean Ingredients, Cruelty Free, Vegan, Sustainable Packaging and Positive Impact – intended to meet guest needs and leave a positive legacy for our world.\n\n\nUnder its Sustainable Packaging pillar, Ulta Beauty is taking further steps to do what’s right for the environment. Effective today, Ulta Beauty pledges to ensure 50 percent of all packaging sold, including the Ulta Beauty Collection, will be made from recycled or bio-sourced materials, or will be recyclable or refillable by 2025.\n\n\n“As the beauty retail leader, we have the unique opportunity to inspire positive change in our industry,” said Dave Kimbell, president of Ulta Beauty. “With Conscious Beauty at Ulta Beauty, our focus is to educate, guide and simplify product choice and elevate those brands doing good for our world. This initiative helps our guests readily navigate our assortment through the lens of what matters most to them. We are thrilled to offer such transparency and set significant standards as a company.”\n\n\nThe platform will help guests navigate brand choices tailored to their personal values across the following areas:\n\n\n\nClean Ingredients: Indicates which brands comply with the Ulta Beauty Made Without List, an ingredient standard created for Conscious Beauty.\n\n\nThe Made Without List is grounded in science and was developed in partnership with ingredient and health experts. As research, technology and regulations evolve, so too will the Made Without List. At launch, this designation indicates a brand is free of parabens, phthalates and ingredients from more than 25 chemical categories.\n\n\nParticipating brands will be certified via ClearForMe, largely regarded as the leading independent ingredient authority, to ensure ingredient transparency.\n\n\nThe recently announced Credo Collection at Ulta Beauty, featuring eight exciting clean beauty brands, will launch within the Conscious Beauty platform.\n\n\n\n\n\n\nCruelt...