Statement re NATIONWIDE MARKETING CAMPAIGN ACCE...

About this update from Ukrproduct Group Ltd

[{"type":"text","content":"\n \n \n Statement re NATIONWIDE MARKETING CAMPAIGN ACCELERATES GROWTH OF \n UKRPRODUCT’S DISTRIBUTION NETWORK\n \n \n\n \n Ukrproduct Group\n \n \n\n \n \n \n NATIONWIDE MARKETING CAMPAIGN ACCELERATES GROWTH OF UKRPRODUCT’S \n DISTRIBUTION NETWORK\n \n \n Ukrproduct Group (“Ukrproduct” or the “Group”) (AIM: UKR), a leading \n producer and distributor of branded dairy products in Ukraine, today \n announced that it has added 13 retail shops to its distribution network \n in October 2008 following a nationwide marketing campaign conducted in \n regional centres for its leading brand “Nash Molochnik”. This represents \n approximately a 12% increase in shops which sell Ukrproduct’s dairy \n goods in Velyka Kyshenya, Eco-Market and Amstor retail chains within a \n month of the launch of the campaign.\n \n \n The campaign involved direct promotions, including in-store tastings, \n print and outdoor advertising. The Group launched the marketing campaign \n as part of its strategy to expand the distribution network throughout \n Central, Eastern and Western Ukraine. In October, three deputy sales \n directors were appointed to increase its presence in these regions.\n \n \n Sergey Evlanchik, Chief Executive Officer of Ukrproduct, commented: “I \n am pleased with the response our products have received following the \n nationwide marketing campaign. In line with the Group’s stated strategy, \n we continue to focus our efforts on further promoting products under the \n “Nash Molochnik” brand in Central, Eastern and Western Ukraine, \n increasing our retail customer base, thus driving our sales growth for \n the future.”\n \n \n ***\n \n \n For further information, please visit www.ukrproduct.com \n or contact:\n \n \n \n \n \n Ukrproduct Group Ltd.\n \n \n Sergey Evlanchik\n \n \n Chief Executive Officer\n \n \n Tel: +38 044 502 8014\n \n \n [email protected]\n \n \n \n  \n \n \n  \n \n \n  \n \n \n \n Shared Value LimitedLarisa Kogut-MillingsLarisa Kogut-Millings\n \n Investor RelationsTel. +44 (0) 20 7321 5010Tel. +44 (0) 20 7321 5010\n \n [email protected]\n \n \n \n \n \n \n \n \n \n  \n \n \n  \n \n \n  \n \n \n  \n \n \n  \n \n \n  \n \n \n  \n \n \n  \n \n \n  \n \n \n  \n \n \n  \n \n \n  \n...

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