Business
Sarantel Consumer Survey Reveals Major Opportun...
Sarantel Consumer Survey Reveals Major Opportun....
About this update from Uk Oil & Gas Plc
[{"type":"text","content":"\n \n\n\n\nLONDON, June 17 /PRNewswire/ --\n\n \n - 85% of Consumers Aware of LBS Would Either be Prepared to Pay More for\n an LBS-equipped Handset (34%) or Would Choose an LBS-enabled Handset\n Over One Without (50%)\n\n - Top Three Location Based Services Consumers Would Adopt are Locating\n Nearest Services (56%), Alerting the Emergency Services to Their\n Location (45%) and Finding Their Friends (17%)\n\n - 68% of LBS Users Perceive Current Performance in Terms of Accuracy,\n Speed and Urban Effectiveness to be Average at Best\n\n\n\n\n\n Sarantel (LSE: SLG), manufacturer of filtering antennas for mobile and \nwireless devices, today announces the results of a global survey\nthat polled consumers on their views, usage and future expectations in\nrelation to location based services on mobile handsets. Independent marketing\nagency Ice Blue Sky (http://www.icebluesky.com) carried out the survey in\nApril and analysed the results on behalf of Sarantel. To view or download the\nfull complimentary report, please visit\nhttp://sarantel.client-service.net/sarantel/download_form.php.\n\n\n\n The findings reveal that major commercial opportunities exist\nfor both handset manufacturers and service providers. An overwhelming\nmajority (85%) of consumers who are aware of LBS would either be prepared to\npay more for an LBS-equipped handset (34%) or would choose an LBS-enabled\nhandset over one without (50%). However, manufacturers and service providers\nneed to genuinely deliver services that consumers want and resolve concerns\nrelating to GPS performance, usability and pricing.\n\n\n\n Market education emerged as a fundamental issue that the\nmanufacturers and service providers need to address. According to the survey,\nconsumers were unfamiliar with the terms LBS and location based services\n(36%), but most could name individual services. The survey indicated that\ntoday LBS is nearly synonymous with navigation, a well-promoted service that\nis readily available and easily understood.\n\n\n\n Beyond navigation, consumers have identified a wish list of\nadditional services that they would consider adopting: locating nearest\nservices, such as cash points (56%), alerting the emergency services to their\nlocation (45%), finding their friends (17%) and being notified of events in\ntheir area (15%). Service providers and retailers should...