TKO and FRE Nicotine Pouches Announce Official Partnership Across UFC, Zuffa Boxing, PBR, and More

About this update from Turning Point Brands, Inc.

[{"type":"image","alt":"The first-of-its-kind collaboration will connect adult nicotine users to custom integrations and experiences across six TKO-affiliated properties, with FRE becoming the Official Nicotine Pouch Partner of UFC, Zuffa Boxing, PBR, and UFC BJJ, as well as IMG-owned World’s Strongest Man and Formula Drift.","displaySize":"","headline":null,"caption":"The first-of-its-kind collaboration will connect adult nicotine users to custom integrations and experiences across six TKO-affiliated properties, with FRE becoming the Official Nicotine Pouch Partner of UFC, Zuffa Boxing, PBR, and UFC BJJ, as well as IMG-owned World’s Strongest Man and Formula Drift.","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":1290,"height":509,"url":"https://media.zenfs.com/en/business-wire.com/07bd7d23d9fccf3e64f7d1411f5d49bb"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/.A3Z9hXMFatav8rWK_hpWQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTM3OQ--/https://media.zenfs.com/en/business-wire.com/07bd7d23d9fccf3e64f7d1411f5d49bb","width":960,"height":379},"lightbox":{"url":"https://s.yimg.com/ny/api/res/1.2/SF0QPPdosY_EffpULjtIdw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD05NDY-/https://media.zenfs.com/en/business-wire.com/07bd7d23d9fccf3e64f7d1411f5d49bb","width":1200,"height":473}},"lazy":false},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":204,"url":"https://media.zenfs.com/en/business-wire.com/4ad341b6abe7fcc381185581d8f67c45"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/RlyQysEB6lXdOSppCm7BIQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTQwOA--/https://media.zenfs.com/en/business-wire.com/4ad341b6abe7fcc381185581d8f67c45","width":480,"height":204}}},{"type":"text","content":"The Multiyear Partnership Establishes FRE as an Official Partner Across six TKO Properties","length":90,"tagName":"p","attribs":{}},{"type":"text","content":"SANTA MONICA, Calif. & NEW YORK, April 09, 2026--(BUSINESS WIRE)--TKO Group Holdings, Inc. (NYSE: TKO) today announced a comprehensive multiyear partnership with FRE® Nicotine Pouches (NYSE: TPB), a leading pouch brand designed by users for users.","length":251,"tagName":"p"},{"type":"text","content":"The first-of-its-kind collaboration will connect adult nicotine users to custom int...

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