Sports
FRE® Nicotine Pouches Partners with 23XI Driver Riley Herbst to Fuel Performance at NASCAR's Highest Level
SANTA MONICA, Calif., March 12, 2026--FRE® Nicotine Pouches today announced a partnership with 23XI Racing driver Riley Herbst and the No. 35 team, bringing the brand to the NASCAR Cup Series. The partnership pairs FRE with one of the sport's most dynamic young drivers ahead of his hometown race at Las Vegas Motor Speedway on March 15, combining on-track visibility with an expanded retail presence through Terrible's, the Herbst family's well-known chain of convenience locations across the Las Ve
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