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FRE Shatters Nicotine Pouch Norms with First High-Strength Watermelon, Answering Overlooked Consumer Demand

FRE Watermelon Introduction FRE Watermelon Now Available 3 to 15mg! SANTA MONICA, CA, Oct. 08, 2025 (GLOBE NEWSWIRE) -- Turning Point Brands (NYSE: TPB), a leader in next-generation nicotine products, today announced the launch of FRE Watermelon, the latest addition to its rapidly growing FRE nicotine pouch portfolio. With this release, FRE becomes the first and only white pouch brand to offer pure across a full assortment of strengths, ranging from 3 to 15 milligrams — a strategic move to captu

articleTurning Point Brands, Inc.October 8, 20252/company/turning-point-brands-inc/news/fre-shatters-nicotine-pouch-norms-225500017
FRE Shatters Nicotine Pouch Norms with First High-Strength Watermelon, Answering Overlooked Consumer Demand

About this update from Turning Point Brands, Inc.

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Turning Point BrandsWatermelonnicotine pouchAlex Foster