Business
TTEC Recognized as Enterprise Innovator in HFS Research’s Travel and Hospitality Service Provider Ecosystem, 2025 Report
AUSTIN, Texas, Jan. 22, 2026 (GLOBE NEWSWIRE) -- TTEC Holdings, Inc. (NASDAQ: TTEC), a leading global CX (customer experience) technology and services
About this update from Ttec Holdings, Inc.
[{"type":"text","content":"AUSTIN, Texas, Jan. 22, 2026 (GLOBE NEWSWIRE) -- TTEC Holdings, Inc. (NASDAQ: TTEC), a leading global CX (customer experience) technology and services innovator for AI-enhanced CX, today announced its recognition as an Enterprise Innovator in the newly published HFS Horizons: Travel and Hospitality Service Provider Ecosystem, 2025 report. With decades of experience supporting the world’s largest airlines, cruise lines, hotels, and travel brands, TTEC helps travel and hospitality organizations modernize operations and deliver differentiated, loyalty-driving customer experiences. HFS Research evaluated 22 leading providers for their innovation, execution, and ability to deliver end-to-end transformation across the travel and hospitality value chain, including reservations, customer servicing, loyalty, fraud prevention, disruption management, and back-office operations. In the HFS Horizons framework, Enterprise Innovators are providers that go beyond functional optimization to deliver end-to-end experience transformation. This distinction reflects TTEC’s consult-to-operate model, which unifies front-, middle-, and back-office operations through AI, automation, and integrated digital platforms to drive measurable business outcomes. HFS Research highlights TTEC for delivering “AI-powered, human-centered CX solutions tailored for global travel and hospitality brands,” supported by the company’s CX Management Services and consulting and technology delivered by its TTEC Digital division. “TTEC’s Travel and Hospitality proposition stands out for how it fuses CX operations scale with CX technology and engineering depth to operationalize AI across the traveler journey, from intelligent routing and virtual assistants to analytics-led personalization,” said Melissa Fersht, Executive Research Leader, HFS Research. “Supported by a broad CCaaS services and CX partner ecosystem, reinforced by travel-specific IP, TTEC is translating innovation into measurable business outcomes.” In its profile about TTEC, HFS Research cites the company’s deep domain expertise, multilingual support capabilities, and proprietary AI technologies supporting multilingual CX at scale (TTEC ADDI real-time voice and text translation), AI-enabled servicing and automation (Travel Genie and Botspot), and workforce readiness and performance (RealSkill and RealPlay learning...