Business
Trustpilot rejects categorically false allegations
Trustpilot Group PLC has categorically rejected allegations made by Grizzly Research, stating the report contains factual inaccuracies and false claims intended to negatively impact the company's share price. The company clarified its freemium business model, noting that over 97% of businesses on the platform do not pay for subscriptions, and that all businesses, regardless of payment status, adhere to the same guidelines and moderation principles. Trustpilot highlighted its commitment to integrity with approximately 200 employees focused on trust and safety, having removed 6.7 million reviews so far this year, and emphasized that its commercial team is separate from its trust function. The company also detailed its proactive moderation efforts, including automated detection software and legal actions against bad actors, and provided statistics on review removals and warnings issued in 2025. Disclaimer*
About this update from Trustpilot Group Plc
[{"type":"text","content":"\n\nTrustpilot rejects categorically false allegations by Grizzly Research\nThe Board of Trustpilot rejects categorically the allegations made in the report published by Grizzly Research. Their report contains factual inaccuracies and false claims, which were intended to adversely impact the company's share price. Trustpilot was not contacted for comment.\nThe report is built on a basic misunderstanding of Trustpilot's business model. It ignores publicly available information about our scale, policies, data, and enforcement, and makes a series of demonstrably false accusations, including:\n● It is false to claim that Trustpilot creates unsolicited review profiles to sell subscriptions. Over 97% of businesses on the platform do not pay for a subscription. Consumers and businesses create profiles for free. 70% of reviews on free profiles are 5 stars.\n\n● It is false to claim that fake reviews are managed differently for paying vs free businesses. All businesses - whether free or paid - must comply with the same Guidelines and are held to the same moderation principles.\n\n● It is false to claim that we have traded the integrity of reviews for revenue. We have c.200 people focused on ensuring trust and integrity across our platform and have removed 6.7m reviews from the platform so far this year. We have successfully brought lawsuits against bad actor businesses and review sellers.\nWe are considering all appropriate options in response to demonstrably false statements. Below we set out the facts about our business model and content moderation.\nTrustpilot exists to help consumers make the right choice and businesses to build trust, grow and improve\n \nTrustpilot operates a freemium business model where businesses have the choice whether to use Trustpilot for free or to subscribe. Businesses which subscribe are buying access to brand rights and tools that automate review collection and provide insights into customer feedback. There are 1.3 million businesses that have claimed their profile on the platform of which 3.1% pay for additional features. These features and our pricing plans can be found here.\n \nThe platform is global, open and hosts over 350 million reviews. This means consumers have the freedom to share their genuine experiences as and ...