Business
Sanctuary Wealth Partner Firm mFORCE Capital Welcomes Fossil Rock Private Wealth
Sanctuary Wealth (Sanctuary), providing elite financial advisors the freedom, flexibility, control and choice to thrive in an evolving industry, welcomes Fossil Rock Private Wealth (Fossil Rock) to its network through Partner Firm mFORCE Capital (mFORCE).
About this update from Truist Financial Corporation
[{"type":"text","content":"$400 million Fort Worth-based firm founded by former Truist advisor Larry Milton brings mFORCE Capital assets to $2.3 billion","length":125,"tagName":"p"},{"type":"text","content":"MIAMI, Aug. 5, 2025 /PRNewswire/ -- Sanctuary Wealth (Sanctuary), providing elite financial advisors the freedom, flexibility, control and choice to thrive in an evolving industry, welcomes Fossil Rock Private Wealth (Fossil Rock) to its network through Partner Firm mFORCE Capital (mFORCE).","length":291,"tagName":"p"},{"type":"text","content":"Fort Worth, Texas-based Fossil Rock has $400 million in total client assets and was founded by former Merril Lynch wealth advisor Larry Milton, who was most recently affiliated with Truist Investment Services. mFORCE, currently overseeing $1.9 billion in total client assets, was established four years ago by CEO Bradley Bruce, a former Managing Director at Merril Lynch.","length":372,"tagName":"p"},{"type":"text","content":""Larry built a great business over 37 years in the wirehouse and continued to grow it at Truist, but was looking to bring more scale, resources and flexibility to his high-net-worth client relationships," said Vince Fertitta, President, Wealth Management, Sanctuary Wealth. "I remember Larry from my time at Merrill and hold him in the highest regard. I've enjoyed facilitating Larry and Brad's formalization of this exciting business relationship."","length":483,"tagName":"p"},{"type":"text","content":"Fertitta continued, "Brad and his group have seen tremendous growth since launching mFORCE as part of the Sanctuary network four years ago, when they left Merrill Lynch. Attracting a partner of the caliber of Fossil Rock is further proof of mFORCE's compelling value proposition and its incredible future as a home for elite breakaway practices looking to partner with an established firm."","length":404,"tagName":"p"},{"type":"text","content":"Fossil Rock will work in partnership with Sanctuary Wealth Partner Firm, mFORCE Capital, where Milton is being recognized as Co-Founder. Fossil Rock will service clients as a separate entity under the mFORCE umbrella.","length":217,"tagName":"p"},{"type":"text","content":""Larry and I enjoy a 35-year business and personal relationship that began way back in our Merrill days," said Bruce. "We trust...