Entertainment
Trip.com Group and Live Nation Asia Announce Strategic Partnership to Power Concert Travel
Concert travel is reshaping tourism in Asia, with fans crossing borders and booking trips to see the artists they love. Trip.com Group, a global leader in travel services, and Live Nation Asia, the world's leading live entertainment company, have announced a multi-year strategic partnership to integrate travel and live music experiences across key Asian markets.
About this update from Trip.com Group Ltd.
[{"type":"text","content":"SINGAPORE, Oct. 13, 2025 /PRNewswire/ -- Concert travel is reshaping tourism in Asia, with fans crossing borders and booking trips to see the artists they love. Trip.com Group, a global leader in travel services, and Live Nation Asia, the world's leading live entertainment company, have announced a multi-year strategic partnership to integrate travel and live music experiences across key Asian markets.","length":414,"tagName":"p"},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":267,"url":"https://media.zenfs.com/en/prnewswire.com/4687d5a9c52d3b6f68487262294fd906"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/uVSWpE7_5YoPzYE.ZnIkOQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ3MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/4687d5a9c52d3b6f68487262294fd906","width":400,"height":267}},"href":"https://mma.prnewswire.com/media/2794179/image_5004521_41489248.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Launching across Hong Kong/Macau, Singapore, Thailand, South Korea and Mainland China, the collaboration will allow fans to seamlessly plan concert-focused trips — combining exclusive presale access to shows with flights, hotels, and curated local experiences through Trip.com Group's platform.","length":308,"tagName":"p"},{"type":"text","content":"This partnership marks Trip.com Group's first step into the live entertainment travel space, reinforcing its commitment to meeting evolving traveller demands and reflecting how tourism, hospitality, and live entertainment are coming together in new ways.","length":263,"tagName":"p"},{"type":"text","content":"The Rising Power of Music-Drive n Tourism","length":42,"tagName":"p"},{"type":"text","content":"As live music becomes a growing driver of travel, this partnership is designed to empower fans to follow the artists they love while supporting regional tourism and elevating destination appeal in Asia.","length":212,"tagName":"p"},{"type":"text","content":"According to Trip.com's Momentum consumer survey, which highlights the next big trends in travel, nearly 66% of Asia Pacific travellers are willing to travel internationally for concerts, with Gen Z and Millennials leading the trend. In Singapore, hot...