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Trip.com Group and Tripadvisor China Launch the 2026 Global Influencers' China Travel Campaign
Zigong, China--(Newsfile Corp. - January 30, 2026) - The 2026 Global Influencers' China Travel Campaign, jointly launched by Trip.com Group and Tripadvisor China, has officially commenced, with Zigong, the millennium-old salt capital of China, selected as the inaugural destination. Centered on the theme of a "Chinese New Year Illustrated Guide," the campaign brings together international influencers to experience and share authentic Chinese festival culture with global audiences, injecting fresh
About this update from Trip.com Group Ltd.
[{"type":"text","content":"Zigong, China--(Newsfile Corp. - January 30, 2026) - The 2026 Global Influencers' China Travel Campaign, jointly launched by Trip.com Group and Tripadvisor China, has officially commenced, with Zigong, the millennium-old salt capital of China, selected as the inaugural destination. Centered on the theme of a "Chinese New Year Illustrated Guide," the campaign brings together international influencers to experience and share authentic Chinese festival culture with global audiences, injecting fresh momentum into China's inbound tourism recovery and growth.","length":577,"tagName":"p"},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","className":"","disableSlideshowImg":false,"size":{"original":{"width":550,"height":367,"url":"https://media.zenfs.com/en/newsfile_64/48517d151c8947ccf8ff080248607a8e"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/pO3G1KrEDNG_kKQLSzqU4g--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MTtjZj13ZWJw/https://media.zenfs.com/en/newsfile_64/48517d151c8947ccf8ff080248607a8e","width":550,"height":367}},"href":"https://images.newsfilecorp.com/files/7987/282042_0ec337be241fdb44_001full.jpg","hrefExternal":true,"rel":"nofollow"},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","className":"","disableSlideshowImg":false,"size":{"original":{"width":550,"height":367,"url":"https://media.zenfs.com/en/newsfile_64/0e5968802d2edefab7930a71e76c53ad"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/xpVM0tYs6sVRdnRvBEA5cA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MTtjZj13ZWJw/https://media.zenfs.com/en/newsfile_64/0e5968802d2edefab7930a71e76c53ad","width":550,"height":367}},"href":"https://images.newsfilecorp.com/files/7987/282042_0ec337be241fdb44_002full.jpg","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":""As lanterns light up in Zigong, the 2026 Chinese New Year officially kicks off." The National Chinese New Year Lighting Ceremony, held in Zigong, elevated the city's lantern festival from a local celebration to a nationally symbolic moment marking the arrival of the new year in the lunar calendar. As a highlight of the 32nd Zigong International Dinosaur Lantern Festival and the broader Chinese New Year celebrations, the event welcomed over 40 international influencers, who participated in hands-on intangible cultural heritage experi...