Press release
Tripadvisor Pilots New Limited Series, The Wanderer, on Prime Video
Featured talent partner with Tripadvisor's in-house content studio, Wanderlab at Tripadvisor, to create unique broadcast travel guides to mystery
About this update from Tripadvisor, Inc.
[{"type":"text","content":"Featured talent partner with Tripadvisor's in-house content studio, Wanderlab at Tripadvisor, to create unique broadcast travel guides to mystery destinationsSeries will offer high-impact exposure opportunities for global destinations seeking to drive visitation and awareness, with the Türkiye Tourism Promotion and Development Agency the inaugural media partner NEEDHAM, Mass., Oct. 19, 2022 /PRNewswire/ -- Tripadvisor®, the world's largest travel guidance platform, today announces the launch of The Wanderer, a franchised limited series, now available through Prime Video in multiple markets including the U.S. and U.K.\n\n \n \n \n \n \n \n\n \nCreated by Wanderlab, Tripadvisor's newly launched in-house creative and content studio, The Wanderer, follows hand-picked experience seekers from around the globe as they explore leading international destinations, creating a series of innovative, long-form travel guides. Each destination features a different presenter, who brings their own authentic and independent voice to their episode, creating unique perspectives and ensuring the series remains fresh and energetic.\nThe series offers commercial sponsorship opportunities for destination management organizations (DMOs) and other advertising partners across multiple platforms. The first episode was born out of a wider media partnership with the Türkiye Tourism Promotion and Development Agency, an organization dedicated to delivering Türkiye as a brand and a popular destination in both domestic and international tourism markets.\nEpisode one sees British travel TV presenter Alex Outhwaite take viewers into the heart of Türkiye's cultural and culinary scenes, exploring the unique landmarks, restaurants and experiences that make this one of the most diverse destinations on earth. On her journey, Alex spends time with locals and fellow travelers taking her from the bustle of Istanbul's Beyoğlu neighborhood, to the tranquil, turquoise waters of Siğacik in Izmir.\nThe Wanderer's featured itineraries are informed by Tripadvisor's traveler intent data, ensuring that each episode creates a truly unique destination guide, inspired by insights from real explorers. Episodes are also created in partnership with local (DMOs), unlocking opportunities for destinations to inspire and engage with Prime Video viewers.\n\"We launched The Wanderer to give de...