Press release
Tripadvisor Launches In-house Creative and Content Studio, Wanderlab
Inaugural client, San Diego Tourism Authority signs $1.5 million commitment to launch digital and interactive out-of-home campaign to attract travelers to
About this update from Tripadvisor, Inc.
[{"type":"text","content":"Inaugural client, San Diego Tourism Authority signs $1.5 million commitment to launch digital and interactive out-of-home campaign to attract travelers to experience their sun-soaked, vibrant cityEmmy Award winning director and documentarian Andrew Stephan produces first creative venture from Wanderlab, a short film exploring the world through the eyes of a younger travelerNEEDHAM, Mass., Sept. 20, 2022 /PRNewswire/ -- Tripadvisor®, the world's largest travel guidance platform, today announces the launch of its new in-house creative and content studio, Wanderlab.\n\n \n \n \n \n \n \n\n \nThe launch of Wanderlab is the fulfillment of an idea set in motion pre-pandemic to offer both travel and non-travel brands more than boxes and banner advertising options on Tripadvisor. By tapping into first party data, inspirational creative and focusing on cutting-edge marketing solutions, Wanderlab builds on the bedrock of Tripadvisor's existing media offering, providing bold and compelling ways for brands to reach an audience of high intent, high spend travel shoppers, both on and off its platform.\n\"Tripadvisor's wealth of traveler insights sits at the heart of Wanderlab,\" said Christine Maguire, Vice President and General Manager, Media at Tripadvisor. \"No one knows the world's experience seekers like we do. We see an opportunity to create a more efficient media marketplace where we connect the right advertisers with the right consumers through inspiring and relevant creative, powered by global insights.\"\nWanderlab will operate as an independent studio, but benefit from Tripadvisor's abundance of first party data, company resources and talent. Creative will encompass a wide-range of media, including sponsored brand and editorial content on the Tripadvisor platform, influencer and social-first activations, interactive video and voice experiences and much more.\nHeadquartered in SoHo, NYC, Wanderlab will tap into the skills of a global team of strategists, creatives, designers and content specialists. The studio will operate under the guidance of Christine Maguire, Vice President and General Manager, Tripadvisor Media.\nSan Diego Tourism Authority inaugural client \nThe studio's official launch is marked by the announcement of a $1.5 million partnership commitment with the San Diego Tourism Authority, focused on highlighting the city'...