Press release
Tripadvisor Creates its First Immersive Audio Experience in North America via Amazon Alexa, in partnership with Visit Orlando
New Branded Voice Integration, Powered by Tripadvisor, Aims to Inspire Travelers to Explore Beyond Orlando's Incredible Theme Parks NEEDHAM, Mass., Nov. 15,
About this update from Tripadvisor, Inc.
[{"type":"text","content":"New Branded Voice Integration, Powered by Tripadvisor, Aims to Inspire Travelers to Explore Beyond Orlando's Incredible Theme Parks\n\n\nNEEDHAM, Mass., Nov. 15, 2021 /PRNewswire/ -- Tripadvisor, the world's largest travel guidance platform, has created its first immersive audio experience in North America via Amazon Alexa, in partnership with Visit Orlando, the Official Tourism Association for Orlando.\n\n \n \n \n \n \n \n\n \nTripadvisor and Visit Orlando came together to create a fully immersive audio tourism experience using Amazon's Alexa voice technology. As travel returns post-pandemic and reaches new highs, the new Alexa skill utilizes Tripadvisor's community-powered content to inspire and drive tourism demand for Orlando. The experience highlights undiscovered activities throughout the destination's neighborhoods, such as ecotourism attractions from hiking to airboat rides, celebrity-chef dining, and local arts and culture from museums to live performances.\n\"While Orlando is known as the Theme Park Capital of the World, our destination offers endless options for all types of travelers to uncover hidden gems throughout our unique neighborhoods from Winter Garden and Downtown Orlando to Lake Nona and beyond,\" said Casandra Matej, president and CEO at Visit Orlando. \"We are thrilled to partner with Tripadvisor, to give visitors a new and innovative way to learn about Orlando, as Alexa takes listeners through a journey, introducing unexpected Orlando experiences and helpful reviews from travelers who have been before.\"\nTo access the Tripadvisor-powered Orlando experience on your Alexa device or app, audio ads will prompt travel planners to simply say:\n\"Alexa, launch Visit Orlando.\"\nView the demonstration video here: https://youtu.be/Pe9z5KgN3K0 \nThrough this creative partnership, consumers can proceed to ask several questions to their Amazon Alexa devices or app about Orlando to determine which neighborhood will inspire their wanderlust most, including a journey through the destination's many restaurants, hotels and must-see attractions. The activation will then provide specific points of interest and Tripadvisor-powered information about locations like the award-winning restaurant, The Ravenous Pig, or one of Orlando's most pet-friendly hotels, The Alfond Inn.\nThis is only the second time Tripadvisor has deplo...