Press release
Tripadvisor Content Moderation Transparency Report Reveals New Data In Fight Against Fake Reviews
-- 2021 Review Transparency Report analyzes a full year of traveler contributions -- over 26 million reviews -- to examine how review trends shifted during
About this update from Tripadvisor, Inc.
[{"type":"text","content":"-- 2021 Review Transparency Report analyzes a full year of traveler contributions -- over 26 million reviews -- to examine how review trends shifted during the pandemic\n -- A total of 3.6% of all review submissions in 2020 were identified as fake - Tripadvisor's robust platform protections ensured the vast majority never made it onto the platform\n -- In-depth report findings coincide with launch of new Trust and Safety information center on Tripadvisor\n\n\nNEEDHAM, Mass., Oct. 27, 2021 /PRNewswire/ -- Tripadvisor, the travel platform trusted by hundreds of millions of consumers worldwide for its traveler reviews, has today published its 2021 Review Transparency Report, revealing in detail the volume of review contributions to the platform in 2020, the impact of COVID-19 on user-generated travel guidance, and the multi-layered approach Tripadvisor takes to ensure reviews posted on its pages comply with the platform's community standards. It follows the inaugural report published in 2019 - an industry first. No other global review platform had produced such a level of detail into their moderation and fraud detection practices. \n\n \n \n \n \n \n \n\n \nThe report, which analyzed a full year's worth of data on reviews submitted by the global travel community, reveals that in 2020 Tripadvisor rejected or removed over two million reviews* that did not comply with the platform's community standards. In total, 3.6% of all review submissions last year were identified as fake, with the majority being rejected before they were posted to the Tripadvisor site.\nThe report also highlights the important steps Tripadvisor is taking to protect travelers, diners and businesses during the COVID-19 pandemic, with the introduction of new community standards designed to prevent the spread of COVID-19 misinformation and protect businesses that have been keeping customers safe. As a result of these measures, Tripadvisor removed nearly 50,000 reviews that did not adhere to the platform's COVID-19 posting guidelines.\n\"Knowing that you can rely on trusted guidance from travelers who have been there before has never been more important. As we continue the work to earn the trust travelers place in our business, we take the enforcement of our community standards incredibly seriously as we use the best in technology and human moderation practices to fi...