Press release
Tripadvisor Brings "The Sunny Side of Things" to New York, Chicago and Los Angeles via Immersive Street Murals and an Augmented Reality Filter to Promote San Diego Tourism
Partnership with the San Diego Tourism Authority and The Shipyard will transport consumers to an augmented reality experience bringing vibrant, sunny San
About this update from Tripadvisor, Inc.
[{"type":"text","content":"Partnership with the San Diego Tourism Authority and The Shipyard will transport consumers to an augmented reality experience bringing vibrant, sunny San Diego to lifePainted murals created by San Diego artists will feature QR codes linking travelers to a complementary augmented reality filter celebrating San Diego, developed in partnership with Wanderlab, Tripadvisor's in-house creative studioNEEDHAM, Mass., March 28, 2023 /PRNewswire/ -- To entice Vitamin D-starved travelers to visit sun-soaked San Diego, Tripadvisor, with the San Diego Tourism Authority (SDTA) and The Shipyard, today announced the upcoming launch of a first-of-its-kind immersive art and augmented reality experience \"The Sunny Side of Things\" in the three largest U.S. cities: New York, Los Angeles and Chicago from Monday, April 3 - April 30. Renderings and details of the murals, artists and locations can be found below.\n\n\n\nCreated by Wanderlab, Tripadvisor's in-house creative and content studio for the SDTA, and in collaboration with The Shipyard, street murals hand painted by local San Diego artists Channin Fulton, Hanna Gundrum and Phoebe Cornog are complemented with augmented reality filters to entice would-be travelers to consider visiting America's Finest City. Highlighting San Diego's optimism and positivity, these experiences will be unlocked through QR codes that viewers can scan, beckoning these explorers to book travel and enjoy the idyllic weather and amazing experiences the city has to offer.\n\"We are thrilled to inspire travel to San Diego with the launch of our inaugural out-of-home immersive art experience which features augmented reality that brings this sunny Southern California city to life in locations around the country,\" said John Boris, chief growth officer, Tripadvisor. \"The transformative work emerging from the partnership between Tripadvisor's Wanderlab Studio and San Diego Tourism Authority is only one of many dynamic creative formats that our team, armed with traveler insights and first-party data, will create to better engage and inspire both travelers and partners on and off our platform.\"\nViewers will be encouraged to engage with the street art via QR codes incorporated within each mural. The QR codes will activate the augmented reality experiences, or filters, inspired by the art depicted in each mural itself. In creat...