Press release
'Have Shot, Will Travel', Tripadvisor Research Reveals COVID-19 Vaccines Driving Demand for Summer Vacations
Study of first-party Tripadvisor traveler data and consumer sentiment analysis highlights rising confidence to travel among global vaccinated populations,
About this update from Tripadvisor, Inc.
[{"type":"text","content":"Study of first-party Tripadvisor traveler data and consumer sentiment analysis highlights rising confidence to travel among global vaccinated populations, with North America and Europe leading tourism recovery\n\n\nNEEDHAM, Mass., June 9, 2021 /PRNewswire/ -- A new travel trends research paper released today by Tripadvisor®, the world's largest travel guidance platform*, reveals that vaccine rollouts globally are driving increasing demand for summer vacations, with vaccinated travelers more likely to stay longer and spend more on their trips than unvaccinated travelers.\n\n \n \n \n \n \n \n\n \nThe report, entitled 'A Shot in The Arm for Travel? Examining the Vaccine's Impact on Leisure Travel Demand', provides a unique insight into emerging travel planning trends around the world by combining behavioral analysis of Tripadvisor's first-party search data - revealing the type of trips travelers are actively researching on the world's largest travel platform - with consumer sentiment analysis gathered via traveler surveys in six major international markets, exploring the latest in traveler attitudes and confidence.\nThe report identifies clear behavioral differences in how vaccinated and unvaccinated travelers are thinking about travel, and how that is translating into travel planning behaviors on the Tripadvisor platform, with vaccinated travelers more likely to be booking vacations already, and to be planning to stay longer and spend more when they travel.\nIn countries like the U.S. and the UK, where the vaccination rollout has reached large swathes of the adult population, eager travelers are pushing the tourism recovery forward. At the other end of the spectrum, countries where the vaccine rollout is at a less advanced stage and new variants of Covid-19 have impacted local populations - particularly across the Asia-Pacific region - are experiencing a slower recovery in leisure travel demand. \n\"Higher income millennial travelers were driving the demand for leisure travel this past spring, but heading into the summer the age demographic of travelers now booking up vacations has broadened significantly, at least in countries where large populations have been vaccinated,\" said Stephen Kaufer, CEO and co-founder, Tripadvisor, Inc. \"If ever we needed proof that vaccines are the key to long-term recovery in the tourism sector, o...