Press release
Cruise Critic Launches New Online Tool to Simplify the Cruise Shopping Experience
A recent survey shows two-thirds of cruise shoppers will book their next cruise based on price and are on the hunt for a great deal NEEDHAM, Mass., March 16,
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[{"type":"text","content":"A recent survey shows two-thirds of cruise shoppers will book their next cruise based on price and are on the hunt for a great deal\nNEEDHAM, Mass., March 16, 2022 /PRNewswire/ -- Cruise Critic® -- the world's leading cruise reviews site and online cruise community – today announced the launch of a brand-new cruise shopping tool, just in time for summer travel planning. The new tool helps to demystify the complexities of cruise pricing by outlining each deal's incentives and bonus offers, and also leverages Cruise Critic's new deal algorithm to assign each a \"Deal Score\" to better understand the overall value.\nBased on a recent survey of active cruise shoppers on Cruise Critic, 62% say that price is the top consideration for booking their next cruise, specifically saying they're looking for a great deal. When searching for cruise deals, 71% of respondents find added-value bonus offers to be a preferred deal offering.\nOf the most common added-value perks, free gratuities are considered to be of highest value to cruisers, according to the survey. The top five added-value perks, according to cruisers, are:\nFree Tips/GratuitiesFree Drinks PackageReduced FaresFree AirfareOnboard Credit\"Based on our research, it's abundantly clear that shopping for a cruise can be an incredibly challenging and complicated experience for travelers,\" says Mike Ewing, General Manager of Cruise Critic. \"The difference between a sailing's base fare and its final cost can vary by thousands of dollars. By using our new tool, travelers are able to better understand what they're getting so they can more confidently book their cruise vacation.\"\nFeatures of Cruise Critic's new deals tool include:\nUnbundled packages. Cruise Critic breaks down each deal's inclusions and bonus offers so shoppers can better understand each deal and more clearly see exactly what's included.Deal Score. Cruise Critic's deal algorithm evaluates and rates the true savings and value of each deal so shoppers are better able to compare apples-to-apples in the market place.Filter and Sort Capabilities. Shoppers can search for last-minute deals or certain destinations, cruise lines, cruise styles or travel dates. In addition, deals can be sorted by Deal Score, popularity, price or recency.For more information, visit www.cruisecritic.com/cruise-deals.\nAbout Cruise CriticCruise Crit...