Business
Thomson Reuters Introduces First of Its Kind In...
Thomson Reuters Introduces First of Its Kind In....
About this update from Trifast Plc
[{"type":"text","content":"\n \n\n\n\n\nSmart Targets Provides Full Transparency Into Factors Driving Buying and Selling\n Behavior\n\nNew York - March 29, 2010 - Thomson Reuters today introduced a first of its kind\ntool to assess investor interest and risk -- Smart Targets. Designed to meet the\nneeds of investor relations professionals worldwide, Smart Targets is a\nquant-driven application that shows the fit between an institutional investor\nand a company, including an ability to identify those investors with a high\nprobability of buying, as well as existing holders at risk of selling. In\naddition to being the only tool in the market able to assess investor risk,\nSmart Targets is unique as it provides transparency into the factors driving\ninvestor interest. This insight allows investor relations professionals to\nbetter understand and analyze investor behavior and improve the focus of their\noutreach to their investor base.\n\n\"Smart Targets was created in direct response to the needs of our customers,\"\nsaidBill Haney, Head of Investor Relations Services, Thomson Reuters. \"Some\ninvestor relations officers want more fact-based insight into their holders\nwhile others are looking for alternative guidance on where to focus their\noutreach. Smart Targets delivers the needed insight for all our customers by\napplying science to understand investor behavior and providing data-driven\ntransparency into why certain investors are attracted to the shares of a\ncompany.\"\n\nSmart Targets is the only model in the market that analyzes the existing\nshareholder base differently from prospective investors as research has shown\nthat different factors predict the behavior of each. Unlike traditional\napproaches to understanding investor behavior, Smart Targets does not analyze\nselect factors independently of one another. Instead, the model incorporates key\nfactors such as fundamentals, potential holdings, saturation, momentum,\nturnover, investor characteristics and peer holdings including analyst, industry\nand fundamental peers. Smart Targets provides visibility into which factors are\ndriving an investor's behavior, providing a new level of insight and\ndifferentiated analytics into Thomson Reuters market-leading content.\n\nThe sophisticated predictive algorithm at the heart of Smart Targets was\ndeveloped over a number of years by the Thomson Reuter...