Lifestyle
Introducing Convida: A Bold, Flavor-Forward Wine Brand Inspired by Latino Culture and the Joy of Coming Together
Treasury Wine Estates (TWE), one of the world's leading wine companies, announced today the launch of Convida, a wine brand rooted in Latino traditions and shared experiences that bring a vibrant energy to wine culture. Convida, meaning "With Life," is built around a simple idea: wine should feel like an invitation to connect, celebrate and bring people together.
About this update from Treasury Wine Estates Limited
[{"type":"text","content":"Convida's Rosado and Blanco wines are crafted to shine on their own or in cocktails, bringing a new, cultural perspective to the wine aisle","length":143,"tagName":"p","attribs":{}},{"type":"text","content":"NAPA VALLEY, Calif., April 16, 2026 /PRNewswire/ -- Treasury Wine Estates (TWE), one of the world's leading wine companies, announced today the launch of Convida, a wine brand rooted in Latino traditions and shared experiences that bring a vibrant energy to wine culture. Convida, meaning "With Life," is built around a simple idea: wine should feel like an invitation to connect, celebrate and bring people together.","length":431,"tagName":"p"},{"type":"image","alt":"Introducing Convida: A Bold, Flavor-Forward Wine Brand Inspired by Latino Culture and the Joy of Coming Together","displaySize":"","headline":null,"caption":"Introducing Convida: A Bold, Flavor-Forward Wine Brand Inspired by Latino Culture and the Joy of Coming Together","className":"","disableSlideshowImg":false,"size":{"original":{"width":322,"height":400,"url":"https://media.zenfs.com/en/prnewswire.com/a3d26556769715826f76e584dcf3b1c1"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/z8S7XT9ngimtDdw_Uy3PSw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTY0MDtoPTc5NQ--/https://media.zenfs.com/en/prnewswire.com/a3d26556769715826f76e584dcf3b1c1","width":322,"height":400}},"href":"https://mma.prnewswire.com/media/2957568/TREASURY_WINE_ESTATES__Convida__Blanco_and_Rosado.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The debut includes two wines, Rosado and Blanco, crafted to complement bold flavors and shared moments, and meet today's growing demand for expressive, food-friendly options that reflect how people gather today. Produced in California, Convida combines winemaking with cultural influence—Hecho in Cal with Latin soul.","length":321,"tagName":"p"},{"type":"text","content":"Through extensive listening sessions, in-depth discussions, and input from thousands of Hispanic consumers, Convida was co-created alongside the Hispanic community. Shaped by the culture and soul that inspired the brand, it is grounded in lived experiences that guided everything from the tasting notes to packaging design. Meant to be shared and not just poured, each wine celebrates Latino culture with pride, creativity, and a sense of latinidad, bringing forw...