Business
Treasure Global’s ZCITY Announces Collaboration with ZUS Coffee to Offer Rewards for New Members, Driving User Acquisition and Extending Market Reach
NEW YORK and KUALA LUMPUR, Malaysia, June 01, 2023 (GLOBE NEWSWIRE) -- Treasure Global Inc (NASDAQ: TGL) ("Treasure Global", or the "Company"), an innovative
About this update from Treasure Global Inc.
[{"type":"text","content":"NEW YORK and KUALA LUMPUR, Malaysia, June 01, 2023 (GLOBE NEWSWIRE) -- Treasure Global Inc (NASDAQ: TGL) (\"Treasure Global\", or the \"Company\"), an innovative technology solutions provider, today announced that its proprietary lifestyle app, ZCITY, will partner with tech-enabled Malaysian coffee chain, ZUS Coffee, to provide exclusive incentives for new ZCITY users on coffee purchases from ZUS. The collaboration allows ZCITY and ZUS Coffee to tap into each other’s significant user bases, attracting new customers to ZCITY, growing brand reach and recognition, expanding market reach, and offering rewards for consumers. ZCITY currently has over 2.4 million registered users, while ZUS Coffee has 230 coffee outlets in Malaysia. In addition, ZUS Coffee plans to open over 100 new outlets throughout the country in 2023, providing a significant future partnership opportunity for ZCITY. \"By leveraging technology and fostering strategic collaborations, ZCITY continues to revolutionize how individuals approach their everyday expenditures, providing rewards that will help our users gain savings on everyday items, such as coffee. We are excited to partner with ZUS Coffee to provide an affordable solution that allows our users to enjoy their favorite cup of coffee without straining their wallets. The collaboration will enable ZCITY and ZUS Coffee to leverage our combined significant customer bases to grow our reach, increase user acquisition and enhance brand recognition, in line with our regional expansion plans,” said Sam Teo, Founder and Chief Executive Officer of ZCITY. When ZCITY app users make bill payments, purchase groceries, buy e-Vouchers, or shop on their favorite e-commerce stores through the ZCITY app, they can unlock a range of benefits and rewards. Users can use the app to earn Zcoins, an official virtual reward currency created to reward ZCITY users with exclusive discounts, special offers, and additional savings on their next payment transaction. With ZCITY, users can save money while simultaneously enjoying their shopping experiences and maximizing their overall value. About ZUS CoffeeAt the heart of ZUS Coffee, our mission is to bring specialty coffee - inherently seen as expensive - to the local community at an affordable price. We strive to understand what coffee means to you and commit ourselves to delivering greater ...