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Treasure Global Announces Strategic Partnership With AmBank To Expand Consumer Reach, Supporting Regional Expansion Plan
NEW YORK and KUALA LUMPUR, Malaysia, May 25, 2023 (GLOBE NEWSWIRE) -- Treasure Global Inc (NASDAQ: TGL) (“Treasure Global,” or the “Company”), an innovative
About this update from Treasure Global Inc.
[{"type":"text","content":"NEW YORK and KUALA LUMPUR, Malaysia, May 25, 2023 (GLOBE NEWSWIRE) -- Treasure Global Inc (NASDAQ: TGL) (“Treasure Global,” or the “Company”), an innovative technology solutions provider, today announced it has signed a strategic partnership agreement with AmBank Group Berhad (“AmBank”), one of the largest financial services groups in Malaysia, allowing for a wider customer reach and supporting its future regional expansion by leveraging AmBank’s customer base of credit card users. Under the partnership agreement, TGL will offer rewards through promotional campaigns for users on its proprietary application, ZCITY, when they use AmBank credit cards for payments on the app, driving additional users to ZCITY and increasing its brand exposure. “Through this strategic collaboration, TGL is able to expand its product portfolio while providing more rewards options for ZCITY registered users. This aligns with our ultimate goal of transforming and simplifying the e-payment experience for consumers with a one-stop digital ecosystem, while simultaneously allowing them to earn rewards,” said Sam Teo, Chief Executive Officer of TGL. “TGL is making significant strides in realizing our vision of generating a fully-fledged reward ecosystem that widely adopts technology and an advanced digital payment solution. By entering into strategic partnerships with leading companies throughout the region that support the offerings of our entire digital platforms, TGL is able to widen its reach, driving user acquisition and brand exposure,” concluded Mr. Teo. About AmBank AmBank Group Berhad is a leading financial services group with over 40 years of expertise in supporting Malaysia's economic development. AmBank has over three million customers and employs over 9,000 employees. AmBank is the sixth-largest banking group, with a market capitalisation of more than RM12 billion as of 31 March 2022. AmBank provides services in wholesale banking, business banking, retail banking, investment banking and related financial services, which include Islamic banking, general insurance, life insurance, family takaful, stock and share broking, futures broking, investment advisory and management services in assets, real estate investment trust and unit trusts.For more information, please visit https://www.ambankgroup.com/ About Treasure Global IncTreasure Global is a Mal...