Business
Treasure Global Announces Strategic Brand Partnership For Zstore Affiliate Program Enhancing Its Health and Wellness E-Commerce Solution
Zstore Named Sole Marketing And Selling Platform Of enogy Brand Health and Wellness Products NEW YORK and KUALA LUMPUR, Malaysia, May 15, 2023 (GLOBE
About this update from Treasure Global Inc.
[{"type":"text","content":"Zstore Named Sole Marketing And Selling Platform Of enogy Brand Health and Wellness Products\nNEW YORK and KUALA LUMPUR, Malaysia, May 15, 2023 (GLOBE NEWSWIRE) -- Treasure Global Inc (NASDAQ: TGL) (“Treasure Global,” or the “Company”), an innovative technology solutions provider for the F&B industry, today announced an exclusive partnership with enogy, a health and wellness brand, to expand the range of products available on its e-commerce marketplace, Zstore, targeting the large and growing health and wellness industry. As part of the partnership, enogy products will be exclusively available in the Zstore marketplace within the ZCITY app, a digital entrepreneurship platform. In addition, Treasure Global will promote enogy products to its expanding database of Zmembers, leveraging a combination of conventional and cutting-edge digital marketing strategies to quickly target ZCITY users. Through ZCITY ‘s AI technology, Treasure Global will customize the app's product offerings to consumers' preferences and spending habits. In addition, the new revenue stream from enogy and other affiliate partner products sold on the ZCITY app will contribute to Treasure Global’s revenue growth and brand presence as it continues to expand throughout Malaysia and beyond. \"Our partnership with enogy will expand the range of health and wellness products available to our customers, broadening the appeal of ZCITY for customers wanting to improve their wellbeing. Furthermore, by aligning with enogy's existing international reach in mainland China and regional expansion plans in Indonesia, South Korea and Japan, it will increase the brand exposure of Zstore and the ZCITY app,\" said Sam Teo, Chief Executive Officer of Treasure Global. \"We believe there is a strong demand for high-quality health and wellness products, and enogy is at the forefront of this market as we continue to grow in Malaysia and beyond. Consumers are increasingly health conscious with the market for vitamins and minerals anticipated to boom rapidly in Malaysia, projected to reach an estimated $193.4 million by 20271. Further, it is reported that Asia-Pacific is the world’s largest wellness market at $1.5 trillion which continues to grow with strong momentum2. Treasure Global looks forward to expanding its health and wellness offering to keep customers engaged with additional enogy...