Business
Treasure Global Announces Collaboration with Borderland Music Festival 2023 to Provide First Cashless and Ticketing Platform-Powered Music Festival in Malaysia
NEW YORK and KUALA LUMPUR, Malaysia, July 31, 2023 (GLOBE NEWSWIRE) -- Treasure Global Inc (NASDAQ: TGL) (“TGL”, “Treasure Global,” or the “Company”), an
About this update from Treasure Global Inc.
[{"type":"text","content":"NEW YORK and KUALA LUMPUR, Malaysia, July 31, 2023 (GLOBE NEWSWIRE) -- Treasure Global Inc (NASDAQ: TGL) (“TGL”, “Treasure Global,” or the “Company”), an innovative technology solutions provider, today announced that it will collaborate with Borderland Music Festival 2023 to provide the first cashless and ticketing platform-powered music festival in Malaysia. With the collaboration between TGL and Borderland Music Festival, the ZCITY brand will gain significant exposure and market penetration in Sarawak, which has a population of 2.453 million, according to the 2020 Malaysia census. This strategic expansion further solidifies TGL's position as an industry leader, with an innovative cashless and ticketing platform that is set to transform the event experience for festival-goers. TGL's innovative cashless and ticketing solution, powered by the Company’s proprietary app, ZCITY, will allow festival-goers to enjoy a seamless, cashless experience through the convenience of streamlined and more secure ticketing services, all through a single application. TGL will charge fees for each ticket sold, providing a new revenue generation opportunity for the Company. In addition, ZCITY will facilitate technology for scan and pay when buying food or drinks, eliminating queues and enabling top-ups using all major e-wallets in Malaysia. For international visitors, credit or debit cards, as well as bank FPX, will be accepted. This seamless payment process ensures that festival attendees can focus on enjoying the music and festivities without any inconveniences. Taking place from September 15-16, 2023, in Miri, Sarawak, Malaysia, the annual Borderland Music Festival showcases a fusion of international and local artists, celebrating the diverse cultural heritage of Borneo. The festival is endorsed by local government bodies, including the Mayor of Miri and the Sarawak Tourism Board, reinforcing the festival’s position as a premier cultural event. Sam Teo, Chief Executive Officer of TGL, commented, “TGL is continually creating game-changing solutions that make our customers’ lives easier, and the Malaysian event industry is ripe for innovation to streamline processes with our technological platforms. Our partnership with Borderland Music Festival highlights the exciting opportunity for us to expand our offering into the event industry. We are proud t...