Business
Treace Medical Named First Medical Device Partner and Official Foot and Ankle Solution Partner of the PPA Tour
Partnership to help pickleball players of all levels with bunions and related midfoot deformities to “get back on their feet” and out on the court DALLAS and
About this update from Treace Medical Concepts, Inc.
[{"type":"text","content":"Partnership to help pickleball players of all levels with bunions and related midfoot deformities to “get back on their feet” and out on the court\nDALLAS and PONTE VEDRA, Fla., April 24, 2024 (GLOBE NEWSWIRE) -- The Professional Pickleball Association (PPA) Tour and Treace Medical Concepts, Inc. (NasdaqGS: TMCI), a medical technology company driving a fundamental shift in the surgical treatment of bunions and related midfoot deformities through its flagship Lapiplasty® and Adductoplasty® Procedures, today announced that Treace Medical has been named the first Medical Device Partner and Official Foot and Ankle Solution Partner for the PPA Tour. Treace was the first medical device company to become a PPA sponsor at last year’s National Championships. Beginning with the Fanatics Sportsbook North Carolina Cup presented by CIBC earlier this month, Treace Medical’s partnership includes dedicated space and fan activations at six PPA Tour events with thousands of fans and players at stops across the country. Additionally, official player challenges of calls during a match will now be known as the “Bunion Challenge.” The partnership will also include signage, clinics and pro experiences. “We’re proud and excited to welcome Treace Medical to the PPA Tour,” said PPA Tour Founder and CEO Connor Pardoe. “Footwork is a key component of playing pickleball at the highest level, and to be aligned with the experts and leaders in the field of bunion and related midfoot deformities will help players of all skill levels to perform at their best.” As the Official Foot and Ankle Solution Partner for the PPA Tour, Treace is uniquely positioned to drive greater awareness of the challenges posed by bunions, which affect over 67 million Americans,1 and educate patients on its pioneering Lapiplasty® procedure, the #1 most commonly used 3D bunion correction procedure by U.S. surgeons.2 “As the fastest growing company in the foot and ankle market,3 we are thrilled to partner with the PPA Tour to support the fastest growing sport in America,” said John T. Treace, CEO and Founder of Treace. “Since our first surgical cases in 2015, over 100,000 patients have chosen the Lapiplasty® procedure to address painful, lifestyle-limiting bunions with the goal to get back on their feet in sneakers at 6-8 weeks.4,5 We look forward to reaching even more people through our...