Business
Treace Celebrates 100,000 Lapiplasty® 3D Bunion Correction® Patient Milestone
Treace Further Expands Focus on Bunion Deformity Education by Sponsoring First-Ever National Bunion Day in the U.S. on April 16, 2024 Launches New “Future
About this update from Treace Medical Concepts, Inc.
[{"type":"text","content":"Treace Further Expands Focus on Bunion Deformity Education by Sponsoring First-Ever National Bunion Day in the U.S. on April 16, 2024 Launches New “Future You” Patient Education and Brand Awareness Campaign PONTE VEDRA, Fla., March 25, 2024 (GLOBE NEWSWIRE) -- Treace Medical Concepts, Inc. (“Treace” or the “Company”) (NasdaqGS: TMCI), a medical technology company driving a fundamental shift in the surgical treatment of bunions and related midfoot deformities through its flagship Lapiplasty® and Adductoplasty® Procedures, today announced that 100,000 patients have been treated with its patented Lapiplasty® 3D Bunion Correction® System.1 This milestone coincides with the first-ever National Bunion Day in the United States, which is being sponsored by Treace on April 16, 2024, and the launch of its new patient education and brand awareness campaign. “Achieving this important milestone is a testament to the tireless efforts of our team members and the trust of our surgeon customers and patients, all of whom have made our journey possible,” said John T. Treace, CEO and Founder of Treace. “Since our initial surgical cases in 2015, Treace has been committed to educating people about surgical options that can provide lasting relief from bunion pain through our innovative procedures that are designed to minimize recovery time, reduce recurrence rates, and improve patient outcomes. We look forward to reaching even more people during National Bunion Day and raising awareness of the impact that effective bunion treatment can have on the quality of life for patients through our new patient outreach efforts.” A bunion is a complex bone deformity that results from an unstable joint in the midfoot.2 While many believe they are caused by wearing high heels or narrow shoes, bunions affect both men and women of all ages and are often caused by genetic factors.2,3 Bunion deformities are progressive and may lead to arthritis, hammertoes, bone spurs, pain, swelling and numbness that may have a significant impact on mobility and quality of life.2,4 “When I started diving during my freshman year, I told my parents and coaches that I couldn’t do four years of this because of the pain I was in,” said Lauren, a patient who underwent the Lapiplasty® Procedure to correct bunions on both of her feet. “It was frustrating and depressing to think that there mig...