Travelzoo Survey Shows Culinary Culture Feeds Today's Destination Inspiration

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[{"type":"text","content":"NEW YORK and LONDON and HONG KONG, Nov. 19, 2019 /PRNewswire/ -- Travelzoo® (NASDAQ: TZOO), a global publisher of exclusive offers and experiences for members, has revealed the desire for authentic cuisine experiences is now one of the biggest factors influencing travelers' vacation decisions. Trying new food and experiencing the culinary culture of the destination is ranked as the second-most popular reason (39%) for going overseas, just behind getting to see famous landmarks (41%). Travelzoo's 2019 Fall Travel Trends Survey* also found today's travelers make an effort to support the local community and economy while on culinary trips. \n\n \nFood inspires more people to get off the couch and explore the worldOf the 9,000 adults surveyed across nine countries, more than half (53%) of respondents have gone on vacations for food or food-centered activities. Younger people aged 25 to 44 are twice as likely to go on these journeys of culinary discovery than people who are 55 or older. Local cuisines are the most preferred as travelers want to try something new and special (62%) and/or have an authentic experience to explore the local culture (54%).\nItalian, Chinese and Japanese are the three most popular cuisines among respondents from all the surveyed countries, while Thai, Vietnamese and Korean food are the top three cuisines that respondents are curious to try in the future.\nThe Chinese stand out as risk takers and high spenders Travelzoo's survey shows Chinese consumers are today's most adventurous foodies. A huge number (96%) of Chinese respondents have been on a break or vacation centered around food or culinary experiences, and 70% of them have tried food on vacation that they had never even heard of before. When asked whether they would be willing to try non-traditional foods, such as insects or live animals, Chinese were three times more willing to do so out of curiosity than travelers from other countries. \nWhen abroad, Chinese consumers usually spend US$95 per person, per day, on food—about 80% more than the global average. The use of social media to show off foodie experiences is popular among travelers, and tech-savvy Chinese travelers do this the most, with 94% posting food images on social media. That number is twice as high as that of any other nation in the survey. \nSupporting local community on the riseThe sur...

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