Business
TransUnion Introduces TruIQ Credit Strategy Studio to Transform How Lenders Build and Launch Prescreen Marketing Campaigns
New solution can reduce prescreen build times by up to 75%CHICAGO, April 02, 2026 (GLOBE NEWSWIRE) -- With consumer credit originations expected to rise in 2026, lenders have a significant opportunity to drive growth through faster, more effective prescreen marketing campaigns. Yet many organizations struggle to execute these programs efficiently. A TransUnion-commissioned Forrester study found that 42% of financial services and insurance executives rely on basic segmentation, and nearly one-thi
About this update from Transunion
[{"type":"image","alt":"TransUnion","displaySize":"","headline":null,"caption":"TransUnion","className":"","disableSlideshowImg":false,"size":{"original":{"width":300,"height":78,"url":"https://media.zenfs.com/en/globenewswire.com/f276591967affdf5c4321366f8af827a"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/tBFQsR6OZz0lE3TNGIdfNQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTEwOQ--/https://media.zenfs.com/en/globenewswire.com/f276591967affdf5c4321366f8af827a","width":300,"height":78}},"lazy":false},{"type":"text","content":"New solution can reduce prescreen build times by up to 75%","length":58,"tagName":"p"},{"type":"text","content":"CHICAGO, April 02, 2026 (GLOBE NEWSWIRE) -- With consumer credit originations expected to rise in 2026, lenders have a significant opportunity to drive growth through faster, more effective prescreen marketing campaigns. Yet many organizations struggle to execute these programs efficiently. A TransUnion-commissioned Forrester study found that 42% of financial services and insurance executives rely on basic segmentation, and nearly one-third lack meaningful personalization—even as consumers increasingly expect tailored experiences.","length":541,"tagName":"p"},{"type":"text","content":"To help lenders overcome these challenges, TransUnion has launched TruIQ Credit Strategy Studio. This self-service prescreen solution streamlines campaign development and activation, reducing prescreen build times by up to 75% and shrinking weeks-long processes to just days.","length":275,"tagName":"p"},{"type":"text","content":"Organizations can now build, test and deploy prescreen strategies in one place with TruIQ Credit Strategy Studio, streamlining traditionally complex, multistep workflows. Designed to give lender marketing teams greater control, it eliminates reliance on technical experts by providing no-code, drag-and-drop tools for creating and updating decision logic.","length":355,"tagName":"p"},{"type":"text","content":"“We created TruIQ Credit Strategy Studio to reduce development cycles from months to days, empowering teams to act quickly and deliver campaigns at the pace the market demands,” said Mohamed Abdelsadek, executive vice president and chief global solutions officer at TransUnion.","length":277,"tagName":"p"},{"type":"text","content":"Key features of TruIQ Credit Strategy Studio include:","length":53,"tagName":"p"},{...