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TransUnion and Actable Prove AI Success Starts with Data: Partnership Delivers 10% Lift in Predictive Modeling
As marketers race to adopt AI, new results underscore the critical role of a strong data foundation in driving real business outcomesCHICAGO, Jan. 14, 2026 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) today announced breakthrough results from a collaboration with Actable, a leader in predictive intelligence for marketers. By integrating TransUnion’s TruAudience® Marketing Solutions dataset into Actable’s machine learning models, the partnership achieved a 10% improvement in model fit for AI-driven
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