Business
New TransUnion and MMA Global Whitepaper Reveals Brand Building is Undervalued by Up to 83%
Brand as Performance shows brand campaigns lift favorability up to 24%, with consumers who hold favorable opinions buying 4–5x more and driving 6x greater long-term sales impactCHICAGO, Oct. 02, 2025 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU), in partnership with MMA Global, today released a new whitepaper, Giving Marketing the Credit it Deserves, revealing how traditional measurement methods have undervalued the impact of brand marketing on sales by as much as 83%. The findings demonstrate that
About this update from Transunion
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