Business
Re Translogik Limited
Re Translogik Limited.
About this update from Transense Technologies Plc
[{"type":"text","content":"\n RNS Number : 4668T Transense Technologies PLC 08 June 2009 \n \nTransense Technologies plc (the 'Company')\n\n8th June 2009\n\nRe Translogik Limited\n\nTransense Technologies plc announces the formation of a new wholly owned subsidiary, Translogik Limited, which will broaden the Company's product portfolio and consequently generate additional revenue opportunities. \nTranslogik Limited will supply direct to Original Equipment Manufacturers (OEM's), Value Added Resellers (VAR's), System Integrators (SI's), and in certain instances, directly to the end user. The product line will include the Pneu Logic Ltd range of commercial tyre inspection equipment, which includes the OTR Tread Depth Probe, jointly developed with Transense, incorporating a Radio Frequency Identification (RFID) reader and the Transense SAW (Surface Acoustic Wave) sensor reader electronics. The company will also offer a tyre patch, which incorporates a Temperature and Pressure sensor, together with an RFID tag for 'Cradle to Grave' tyre inventory purposes. Stand-alone RFID tags will be available for other asset management purposes.\nGraham Storey, Commercial Director of Transense, commented 'Creating this new subsidiary gives Transense the ability to move directly into the supply chain, providing us with a further opportunity to unlock the commercial value of our patented sensor technology. The new range of Translogik RFID based products have unique characteristics that we believe give them a competitive advantage and allow us to target a significant growth area within the worldwide automotive and industrial sensor markets.'\nThe new subsidiary management team will be strengthened by the addition of Laren Yeomans. Formerly Managing Director of Pneu-Logic, Laren joins as Sales Director of Translogik Ltd. Laren has considerable industry experience and commercial contacts with OEM's, VAR's, SI's and end users. In addition to Laren joining the team, Ken Field, formerly the Sales Director of Pneu-Logic Ltd, has joined Translogik Limited as a sales consultant. \nLaren Yeomans said 'This new corporate structure will allow Pneu Logic Ltd to concentrate on their core cap...