Business
transcosmos helps Wacoal build and operate e-commerce websites for Asian markets
transcosmos hereby announces that it has assisted Wacoal Holdings Corp. (Headquarters: Kyoto, Japan; Representative Director, President and CEO: Masaaki Yajima; Wacoal) in launching new e-commerce websites in Vietnam, Hong Kong, and Singapore, helping Wacoal strengthen its business across Asia. Websites for Malaysia and the Philippines are scheduled to follow soon. By utilizing Shopify—a platform that enables centralized management—to develop all websites at once, transcosmos streamlined the dev
About this update from Transcosmos Inc.
[{"type":"text","content":"Unified design and higher efficiency elevate customer experience and support the brand's global expansion","length":109,"tagName":"p","attribs":{}},{"type":"text","content":"TOKYO, March 13, 2026 /PRNewswire/ -- transcosmos hereby announces that it has assisted Wacoal Holdings Corp. (Headquarters: Kyoto, Japan; Representative Director, President and CEO: Masaaki Yajima; Wacoal) in launching new e-commerce websites in Vietnam, Hong Kong, and Singapore, helping Wacoal strengthen its business across Asia. Websites for Malaysia and the Philippines are scheduled to follow soon. By utilizing Shopify—a platform that enables centralized management—to develop all websites at once, transcosmos streamlined the development process while optimizing costs. The new websites have already achieved tangible results shortly after launch, including an approximately 40% increase in CVR and a new purchaser rate of about 70% in Vietnam.","length":758,"tagName":"p"},{"type":"image","alt":"Wacoal Vietnam E-Commerce Website","displaySize":"","headline":null,"caption":"Wacoal Vietnam E-Commerce Website","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":226,"url":"https://media.zenfs.com/en/prnewswire.com/f128e9fe6ed09d6601ffdcca2a43387d"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/h00EjtQDeSOd1WIimb9X8A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5ODtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/f128e9fe6ed09d6601ffdcca2a43387d","width":400,"height":226}},"href":"https://mma.prnewswire.com/media/2933148/Wacoal_Vietnam_E_Commerce_Website.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"In operating e-commerce sites across multiple markets, Wacoal had been seeking a way to deliver a consistent customer experience while maintaining a smooth, locally led management approach. Because its previous platform required professional expertise and technical knowledge even for minor updates, vendor costs were incurred each time, and long lead times for updates became significant challenges.","length":405,"tagName":"p"},{"type":"text","content":"In addition, each market had been using different systems and key performance indicators. Wacoal was therefore seeking to standardize the brand's website management policy, strengthen brand governance, and enable smooth performance comparisons acro...