Business
transcosmos helping Chinese lingerie brand LING LINGERIE's full-fledged entry into Japan
transcosmos today announced a strategic partnership with LING LINGERIE, a rapidly growing luxury lingerie brand in China, to help the brand expand its share in the Japanese market. Reaching net sales of five billion yen in less than a decade since its founding, LING LINGERIE has gained strong traction among Gen Z consumers in China by offering new forms of value in addition to product functionality. To meet the unique expectations of Japanese consumers, the brand will now drive market entry stra
About this update from Transcosmos Inc.
[{"type":"text","content":"Executing strategies to help LING LINGERIE, a Chinese brand meeting Gen Z needs, boost awareness","length":96,"tagName":"p","attribs":{}},{"type":"text","content":"TOKYO, Jan. 23, 2026 /PRNewswire/ -- transcosmos today announced a strategic partnership with LING LINGERIE, a rapidly growing luxury lingerie brand in China, to help the brand expand its share in the Japanese market. Reaching net sales of five billion yen in less than a decade since its founding, LING LINGERIE has gained strong traction among Gen Z consumers in China by offering new forms of value in addition to product functionality. To meet the unique expectations of Japanese consumers, the brand will now drive market entry strategies in partnership with transcosmos, a company with a proven track record and expertise in the Japanese market.","length":651,"tagName":"p"},{"type":"image","alt":"LING LINGERIE","displaySize":"","headline":null,"caption":"LING LINGERIE","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":157,"url":"https://media.zenfs.com/en/prnewswire.com/760cf14f5a9c8cee520ebe75d67dbc29"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/5EuTalcBqY9VQgCl1erECw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTI3NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/760cf14f5a9c8cee520ebe75d67dbc29","width":400,"height":157}},"href":"https://mma.prnewswire.com/media/2867943/LING_LINGERIE.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"LING LINGERIE official e-commerce site: https://www.ling-lingerie.com/","length":70,"tagName":"p","attribs":{}},{"type":"text","content":"LING LINGERIE has grown rapidly as a lingerie brand that focuses not only on functionality but also on the evolving needs of the Chinese market. Backed by a commitment to exceptional quality—including production in medical-grade sterile manufacturing facilities—and a design strategy aligned with Gen Z trends, its cumulative sales of stockings, underwear, and loungewear have exceeded eight million units.","length":406,"tagName":"p"},{"type":"text","content":"With brand awareness in Japan as a top priority, LING LINGERIE will launch e-commerce channels, including its official website, as well as stores on Rakuten Ichiba and Amazon. The brand will place particular emphasis on delivering a strong brand experience on its official website. To support L...